Retail Marketing Coordinator | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

Role: Coordinator, Retail Marketing

Department: Retail and Sales

Reports to: Manager, Retail Marketing and Sales

Type: Full-Time

Location: LA/NY Preferred

Required Work Authorization: USA

Crown Affair is looking for a highly organized, detail-oriented, and proactive Coordinator, Retail Marketing & Sales to support the day-to-day execution of our retail business, with a strong focus on Sephora. This role is ideal for someone who is excited to build a career in retail marketing within the prestige beauty industry and is eager to gain exposure to retailer marketing, product launches, merchandising, sales support, and cross-functional brand operations at a high-growth company.

You will work closely with the Manager, Retail Marketing & Sales and partner cross-functionally across Brand, Creative, Product Marketing, Operations, and Education to help bring retail initiatives to life.

What you will do—

Retail Marketing Execution

• Support the planning and execution of retailer marketing programs and initiatives across Sephora and key retail partners, ensuring projects are delivered on time and aligned with brand and retailer objectives
• Assist in the planning and execution of product launches, retail marketing campaigns, promotional moments, sampling initiatives, and seasonal activations, translating brand strategy into compelling retailer experiences
• Own completion and submission of retailer launch materials including product information, pricing, imagery, copy, timelines, and operational requirements, to ensure seamless execution supported by cross-functional collaboration
• Maintain internal and external retail marketing calendars, trackers and timelines, ensuring all deliverables and milestones stay on track to support retail execution and business operations
• Help manage retailer requests and communications, ensuring timely follow-up and execution across accounts
• Support development of retailer meeting materials, presentations, and recaps
• Support business reporting by maintaining sales trackers and monitoring promotional performance and retailer marketing placements to inform recaps and planning
• Assist in competitive reporting and market research to identify opportunities within the prestige beauty landscape

Store & Digital Merchandising

• Own the development of visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring accuracy and alignment across stakeholders
• Own execution and coordination of asset uploads and copy updates across retailer platforms, ensuring all product pages reflect the latest brand standards and launch timelines
• Manage ongoing product page audits across retailer sites to ensure brand consistency, accuracy, and alignment with current merchandising standards, identifying and resolving content gaps as needed
• Monitor ratings and review sentiment across retailer product pages and identify notable trends or customer feedback themes
• Coordinate cross-functional feedback rounds between internal teams and creative partners to ensure timely delivery of assets

Cross-Functional Coordination

• Support end-to-end planning and execution of new product launches across retail accounts, partnering closely with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and external retail partners to ensure seamless execution
• Track project timelines and key milestones across multiple initiatives, proactively identifying risks, following up on outstanding deliverables, and ensuring teams remain aligned against deadlines
• Support the coordination of in-store events, retailer activations, conferences, trainings, and experiential marketing initiatives by managing logistics, timelines, creative assets, shipping needs, and vendor communications as needed
• Support the planning and execution of sampling programs, gratis initiatives, gift-with-purchase offers, and seeding opportunities in partnership with Operations and Supply Chain, ensuring inventory, timelines, and retailer requirements are met
• Collaborate with all internal cross-functional stakeholders to ensure retail initiatives are integrated with broader marketing campaigns and business priorities
• Identify opportunities to improve workflows, documentation, and cross-functional processes to drive greater efficiency and operational excellence across the Retail Marketing organization

Key Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–2 years of experience in retail marketing, trade marketing, ecommerce, merchandising, sales support, or related fields
• Familiarity with Sephora and the prestige beauty retail environment preferred
• Strong proficiency in Google Suite; experience with Asana or similar project management tools is a plus
• Excellent organizational, written communication, and project management skills
• Ability to prioritize multiple deadlines while maintaining accuracy and attention to detail
• Passionate about prestige beauty, retail, and the evolving Sephora landscape
• Comfortable working in a fast-paced, high-growth environment
• Collaborative and eager to work cross-functionally across teams

About Crown Affair—

Crown Affair is a first of its kind haircare brand that empowers people to redefine their relationship with their hair through accessible luxury products, guidance, and community. We believe that loving your hair starts with understanding how to care for it. Each product we make is developed to work together with any (or all) of our other products, so that together they form more than a routine: it’s a ritual. We’ve partnered with dedicated craftsmen and chemists around the world to create thoughtfully sourced products you’ll love using each and every day. 

The anticipated base salary range for this position is $70,000-$80,000. Exact salary depends on several factors such as experience, skills, education, and budget. In addition, Crown Affair offers a variety of benefits to eligible team members, including health insurance coverage, wellness and remote support programs, paid leave programs, education-related programs, Unlimited PTO, paid holidays, and others. Many of these benefits are subsidized or fully paid for by the company.

Expert Career Tips for Retail Marketing Coordinator Roles

To succeed in a competitive market as a Retail Marketing Coordinator , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Retail Marketing Coordinator requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Retail Marketing Coordinator position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.