Principal Product Manager – Customer Activation | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

Join us solving one of the biggest growth opportunities at Wise; shaping how millions of prospective new Wise customers around the world complete their first transfer to move money across borders with personalized AI Assistant and tailored experiences in each route.

Today, many of our customers try cross-border transfers for the first time in their life with Wise. They need superior value in price and speed in their specific route, a seamless experience that turns an unfamiliar process into something so effortless, personalized and locally relevant that choosing any other provider becomes unthinkable.

You'll eliminate these barriers by leading:

• Wise AI Assistant: You'll shape and scale our AI-powered concierge that provides personalized, contextual guidance during the first transfer and beyond. You’ll also spearhead new innovative experiences replacing traditional UX screens with agentic conversational banking.

• Tailored Experiences Route-by-Route: You’ll create a systematic approach to harvest insights from assistant and beyond, and rally the organization to win new customers by tailoring the product offering and experiences route by route (e.g. GBP->EUR) working closely with regional, pricing, and payment operations teams.

About the team

The Send Activation team consists of dedicated world-class engineers, designers, analysts, and researchers working across our offices in London and Budapest.

Success is measured by new customer send flow conversion rate, monthly new cross-currency send customers, new customer contact rate and customer effort score.

You will be:

• Owning two interconnected high impact areas simultaneously driving the AI Assistant and the route-by-route activation strategy, finding synergies between the insight engine from assistant conversation and core product improvements.

• Shaping Wise's conversational AI banking future taking the AI Assistant from contextual helper to agentic concierge defining the path from chat to conversational transfer setup and scaling interaction mediums to beyond Wise App like MCPs.

• Building a scalable systems for global impact creating systematic frameworks that enable regional teams to win their own routes independently

• Driving customer activation through data, design and experimentation using conversion funnels, AI-generated insights, competitor benchmarks, and A/B testing to identify and capture opportunities route by route and also global step changes.

• Collaborating across the organization working with Platform team on shared AI infrastructure, regional teams on local execution, compliance on new capabilities, and engineering and vendors on the cutting edge agentic AI technologies.

• Managing diverse stakeholders by bringing priorities and clarity through customer insights, data, and product sense - making decisions through facts, not opinions

• Leading without authority world-class designers, developers, and analysts to help the team reach their full potential and ship exceptional products

This role will give you the opportunity to:

• Shape AI-first product experiences at scale: You'll define how millions of customers interact with AI assistants during their most critical financial decisions - a category-defining opportunity in conversational banking.

• Build 0 -> 1 and 1 -> 100M: From piloting AI capabilities to building systematic playbooks that multiply impact across regions — you'll play new product launches and also scale products to millions of customers.

• Autonomy: Even at this scale you can choose your own path to success - you’ll have the freedom to define the vision with the responsibility for making it happen.

• Flexibility: Be flexible in how and where you work, we understand everyone needs a little something different so we’ll do our best to make it happen.

• Global collaboration and travel: Work with regional teams and vendors across London, Budapest, Tallinn, Austin, Singapore — travel to collaborate and localize the product around the world.

• Path to Leadership: Successful candidates can grow into Product Lead roles in the near future for the broader activation area as it scales.

Qualifications

A bit about you: 

• You are an experienced product manager (5+ years) who has solved complex customer-facing problems at global scale, ideally in fintech.

• You have experience with AI/ML-powered products - whether building conversational experiences, recommendation systems, or other AI-first features. You understand the unique challenges of shipping non-deterministic products (LLMs, evaluation, guardrails, iteration loops).

• You are customer obsessed. You approach every problem from the eyes of a first-time user who is nervous about sending their hard-earned money internationally.

• You have a strong sense of UX and a strict attention to UI details, and have a track record of delivering excellent UX. Design skills are a clear desired bonus.

• You eat analytics for breakfast - can use funnel data, cohort analysis, conversion metrics, and qualitative insights to identify, diagnose and prioritize problems.

• You have experience in qualitative design testing, to assess solutions against functional and emotional needs.

• You have experience with experimentation and growth — A/B testing, funnel optimization, and systematic approaches to improving conversion at scale.

• You have a good technical understanding - comfortable discussing LLM architectures, API integrations and can partner effectively with engineers to expedite delivery.

• You are self-driven and a first-principles thinker; you deal well with ambiguity and noise, you can manage two parallel roadmaps, and pave the way for things that haven't been done before.

• You are able to turn a vision into actions with tangible building blocks of a roadmap and hands-on execution at pace to deliver impact faster.

• You have experience in building strong cross-functional team culture for best-in-class engineers, designers, analysts and researchers particularly across locationally distributed team/stakeholders.

• You are excited about shaping the future of agentic AI experiences and moving money globally for millions of customers, businesses and partners around the world! 

Additional Information

Restricted Stock Units (RSUs) & numerous amount of other benefits: https://www.wise.jobs/2020/07/07/benefits-in-our-london-office/

- Regular compensation reviews

- Generous stock options package

- 25 days holiday (plus the usual bank holidays and three "me days")

- Generous pension with enhanced company contributions

- "Mobile Wise" — work remotely for 3 months each year

- Private medical cover

- Loads more!

Ready to shape conversational AI experiences and help millions move money around the world?

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Expert Career Tips for Principal Product Manager – Customer Activation Roles

To succeed in a competitive market as a Principal Product Manager – Customer Activation, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Principal Product Manager – Customer Activation requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Principal Product Manager – Customer Activation position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.