Lead Graphic Designer/ Ilustrator | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

About the role 

As a Lead Graphic Designer/Illustrator at Fortis, you will drive the visual quality and creative direction of our marketing and user acquisition efforts, shaping how players discover and connect with our games.

Your focus will be on translating strategy, gameplay features, audience insights, and performance data into compelling visual systems and high-impact creative. You will lead by example through strong execution while guiding other designers and elevating the overall quality and effectiveness of our creative output.

You will work closely with creative strategists, producers, and marketing partners to ensure all visual assets are aligned with campaign goals, optimized for performance, and executed at a high standard. You will also drive continuous improvement through research, creative experimentation, and the integration of new tools and workflows, including the use of generative AI in day-to-day design processes.

In this role, you will not only use AI tools in your own day-to-day design process, but also help shape best practices for how AI is applied across creative development in a way that is efficient, high quality, brand-aligned, and responsible.

What you will achieve

• Lead the creation of high-quality, performance-driven visual assets for user acquisition campaigns, social media, and store presence, setting a high bar for craft and effectiveness
• Translate creative strategy, gameplay features, and player motivations into compelling visual directions and scalable design systems
• Drive ongoing research on competitor creatives, market trends, player behavior, and platform best practices, turning insights into actionable creative opportunities
• Define and guide creative exploration, generating strong visual concepts and multiple variations to support testing frameworks and campaign iteration
• Use performance data and creative insights to inform design decisions, proactively identifying opportunities to improve engagement and conversion
• Establish and uphold visual quality standards across all outputs, ensuring consistency, clarity, and strong brand alignment
• Collaborate closely with creative strategists, producers, and cross-functional partners to align creative direction with business and campaign goals
• Provide clear, structured, and actionable feedback to designers and external partners, supporting their growth and improving overall team output
• Balance speed, quality, and volume across multiple initiatives, ensuring efficient workflows and timely delivery in a fast-paced environment
• Integrate generative AI tools into daily workflows, driving innovation in ideation, production, and iteration while improving team efficiency
• Stay ahead of emerging creative formats, tools, and technologies, bringing forward new approaches that differentiate our campaigns
• Mentor and support other designers, fostering a culture of ownership, collaboration, and continuous improvement

What you will need to be successful 

• 6+ years of experience in graphic design, performance creative, or marketing design roles, with demonstrated leadership or ownership of creative output
• Strong portfolio showcasing high-performing creative across digital formats (ads, store assets, social, etc.)
• Proven ability to translate insights and strategy into effective visual direction
• Experience guiding other designers and providing constructive, actionable feedback
• Strong understanding of performance marketing principles and creative testing methodologies
• Excellent communication, organizational, and stakeholder management skills
• Ability to operate autonomously and drive initiatives from concept to execution
• Deep understanding of design fundamentals and best practices across platforms
• Experience in gaming, mobile, or performance-driven environments is highly valued
• Proficiency in industry-standard design tools
• Familiarity with motion graphics or 3D design tools is a plus
• Hands-on experience using generative AI tools as part of daily creative workflows

Expert Career Tips for Lead Graphic Designer/ Ilustrator Roles

To succeed in a competitive market as a Lead Graphic Designer/ Ilustrator, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Lead Graphic Designer/ Ilustrator requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Lead Graphic Designer/ Ilustrator position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.