Digital Marketing Specialist | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

Digital Marketing Manager

Wish You Were Here Group

Location: TBD

Employment Type: Full-Time

About Wish You Were Here Group

Wish You Were Here Group is an internationally recognized hospitality company behind some of the industry’s most celebrated restaurants, cafés and lifestyle destinations.

Our brands create memorable experiences through exceptional hospitality, design, food and culture. As we continue to expand across the United States and internationally, we’re looking for an ambitious digital leader to build the next chapter of our digital growth.

The Opportunity

We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands.

Reporting directly to senior leadership, this role will own our digital ecosystem—from paid media and CRM to websites, SEO, analytics, reservations, online ordering and guest acquisition.

You’ll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand.

This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology and data to build best-in-class hospitality brands.

Key Responsibilities

Digital Strategy & Growth

Develop and execute the Group-wide digital marketing strategy across all brands.

Drive guest acquisition, retention and lifetime value.

Build annual digital marketing plans aligned with business objectives.

Identify emerging digital trends, technologies and opportunities.

Develop scalable systems to support future openings and expansion.

Paid Media

Lead all paid advertising including:

Meta

Google

YouTube

TikTok

Display & Remarketing

Responsibilities include:

Budget planning

Campaign strategy

Audience development

Creative testing

Conversion optimisation

Attribution modelling

Performance reporting

Own KPIs including:

ROAS

CAC

CPM

CPC

Conversion Rate

Revenue Generated

Website & SEO

Own the digital experience across every Wish You Were Here Group website.

Responsibilities include:

Website strategy

UX optimisation

Conversion optimisation

Local SEO

Technical SEO

Landing page creation

Online booking optimisation

Speed and performance improvements

Work closely with designers and developers to continually improve the customer journey.

CRM & Email Marketing

Lead all customer lifecycle marketing including:

Guest acquisition

Welcome journeys

Loyalty campaigns

Birthday campaigns

VIP communications

Win-back campaigns

Automated guest journeys

Database segmentation

Personalised marketing

Increase customer retention through sophisticated lifecycle marketing.

OpenTable & Uber Eats Performance

Own the digital growth strategy for our exclusive third-party partners:

OpenTable

Reservation optimisation

Profile management

Featured experiences

Promotional campaigns

Guest acquisition initiatives

Analytics and reporting

Uber Eats

Marketplace optimisation

Sponsored listings

Promotional campaigns

Photography optimisation

Menu performance

Delivery growth strategies

Customer acquisition

Sales reporting

Partner directly with OpenTable and Uber Eats account teams to maximise visibility and revenue opportunities.

Analytics & Business Intelligence

Develop meaningful reporting that helps leadership make better business decisions.

Track:

Digital revenue

Website traffic

Customer acquisition

Campaign performance

Booking conversions

Online ordering performance

Email marketing

Paid media

Customer retention

Create weekly, monthly and quarterly executive dashboards with clear recommendations.

Marketing Technology & AI

Evaluate and implement new marketing technology including:

AI tools

Marketing automation

CRM improvements

Attribution software

Reporting platforms

Audience insights

Workflow automation

Constantly seek efficiencies that improve performance while reducing manual work.

Leadership

Collaborate closely with:

Senior Marketing Manager

Social Media Manager

Creative partners

Photographers

Videographers

Designers

Developers

Restaurant General Managers

Operations

Ownership

Help establish digital marketing best practices across the entire organisation while mentoring future members of the digital team.

Qualifications

4+ years in digital marketing with increasing leadership responsibility.

Multi-location hospitality, restaurant or lifestyle brand experience preferred

Proven success managing significant paid media budgets.

Expertise in Google Ads, Meta Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms).

Deep understanding of SEO, CRO and customer acquisition.

Experience with CRM and lifecycle marketing platforms.

Strong commercial and analytical mindset with the ability to translate data into action.

Exceptional project management and stakeholder communication skills.

Comfortable managing multiple brands and priorities in a fast-paced environment.

What Success Looks Like

Within your first 12 months, you will:

Increase direct reservations and online orders across the portfolio.

Improve return on paid advertising investment.

Grow customer databases and increase repeat visitation.

Enhance website conversion rates and organic search performance.

Strengthen OpenTable and Uber Eats performance through strategic optimisation.

Build scalable digital systems that support future restaurant openings.

Deliver measurable growth in digital revenue while preserving the unique identity of each brand.

Why Join Wish You Were Here Group?

This is an opportunity to shape the digital future of one of hospitality’s most ambitious and design-driven companies.

You’ll work across an exciting portfolio of brands, collaborate with an entrepreneurial leadership team, and have the freedom to build innovative digital strategies that create lasting business impact.

If you’re passionate about hospitality, obsessed with performance marketing, and excited by the challenge of building world-class brands, we’d love to hear from you.

Expert Career Tips for Digital Marketing Specialist Roles

To succeed in a competitive market as a Digital Marketing Specialist , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Digital Marketing Specialist requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Digital Marketing Specialist position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.