AI-First Marketing Lead (m/w/d) - Remote | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Berlin
• Job Type: Full-Time

Job Description

refive is building the engagement layer for physical retail: digital receipts, QR/NFC touchpoints, and post-purchase journeys that help brands and retailers turn anonymous shoppers into known customers. We work with retailers like Puma, Extrashop, and Orlen and are scaling fast across Europe and beyond. We are a close-knit team, distributed across three continents, with a base in Berlin. We're building an AI powered startup, flat heirarchy and a tight, efficient team.

This is a Head of Marketing operating model inside a lean-team structure. You own the entire marketing function: strategy, content, SEO, events, partner co-marketing, and brand, and you run most of it through AI-powered workflows and agentic automation rather than headcount.

The bar is high: you need to zoom from annual content strategy to line-level copy review to prompting a new automation pipeline - and know which mode each situation calls for. We move in sprints, ship fast, and never let perfect be the enemy of good.

Tasks

• Content quality and brand voice: Own the editorial standard across everything that goes out — LinkedIn posts, blog content, SEO copy, case studies, newsletter. You are the last human filter before anything is published. You can tell the difference between content that performs and content that just sounds like AI generated it, and you fix the latter.
• AI content engine: Direct and maintain agentic pipelines that produce content at scale. You set direction, write the prompts, evaluate the output, and intervene when the machine gets it wrong. This is already partially built; you evolve and own it.
• Account-based marketing support: Align the content calendar with live pipeline priorities. Brief assets for key accounts. Make sure sales has what it needs, when it needs it — not generic collateral.
• SEO and inbound: Own organic growth. Blog strategy, keyword targeting, distribution playbook, conversion path optimisation.
• Brand and thought leadership: Evolve the Retail Spotlight podcast into a content ecosystem. Ghostwrite and direct founder voice content across two distinct voices. Build refive's presence as the authoritative voice on in-store customer engagement in Europe.
• Events and field: Project-manage event participation remotely — NRF, EuroShop, RTS London and similar. Own the full loop: logistics, pre-event content, on-site coordination with vendors and booth teams, lead capture workflows, post-event follow-up content. You run this independently; founders show up and present.
• Partner co-marketing: Develop joint campaigns and launch materials with white-label and integration partners as the pipeline scales.
• Metrics and reporting: Own the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn). Know your numbers. Flag what is not working before anyone asks.

Requirements

• 6-8 years of B2B SaaS or tech marketing experience, with real ownership - not just execution support.
• You have run campaigns end to end and have results to show.
• Fluent, flawless native spokend and written english
• Agentic automation fluency. You have built or designed workflows using tools like Claude Code, n8n, Make, Zapier, or similar. You are comfortable prompting LLMs for structured outputs and wiring them into repeatable pipelines. This is not a nice-to-have it is how this role operates day to day.
• Strategic range with execution instinct. You can write a marketing plan in the morning and review a CTA in the afternoon. You know when to go deep and when to move on.
• Content quality instinct. You can tell the difference between AI-generated content that performs and content that just sounds like it was AI-generated. You write well yourself - sharp, no fluff, B2B-appropriate.
• Modern mindset, not stuck in old-school playbooks. Curious about what new tools can do, comfortable with ambiguity, willing to try things that have no case study yet - but experienced enough to know what good looks like and push back when a shortcut will cost you later.
• HubSpot and GA4 proficiency. You track what matters and use data to change direction, not validate decisions already made.
• Retail or martech experience is a genuine plus — if you understand how brick-and-mortar retailers think about footfall, loyalty, and first-party data, you will ramp faster and produce better work.
• One or more European language skills are a significant bonus given our primary market. But not a must have.

Benefits

• End-to-end ownership of a marketing function with real enterprise customers and a clear growth path
• The chance to build and document an AI-first lean marketing playbook - a genuinely novel problem
• Attractive compensation package and options after year 1
• Training budget and access to the latest AI tooling
• Direct access to the founding team and meaningful strategic input from day one
• Work from home or Goa or the mountains, wherever you want as long as you have a perfect internet connection

We use heavy agentic automation across content, research, and reporting. This role is not about doing more with less, it is about designing systems that handle the repeatable work so human judgment goes where it actually matters. If that excites you, you will fit here. If you prefer full manual control over every deliverable, this is probably not the right environment.

To apply, send your CV plus responses to both tasks below. Please use the "Cover Letter" field for that. Applications without both tasks completed will not be reviewed.

• Task 1: Editorial eye. Here is a LinkedIn post a retail tech founder drafted but never published: "Excited to share that we've just launched our new in-store customer engagement solution that helps retailers leverage data-driven insights to optimize their omnichannel strategy and drive meaningful ROI across touchpoints. This is a game-changer for the industry. #retail #innovation #customerexperience." Rewrite it. Then tell us in two sentences what was wrong with the original.
• Task 2: Systems thinking. We publish a new blog post every two weeks. Sketch the automation workflow you would build to turn each post into a week of LinkedIn content across two founder accounts. Cover: triggers, tools, prompts, and, critically, what a human reviews and when. A rough diagram or a numbered list of steps both work. We are not looking for a perfect answer. We are looking at how you think.

Find more English Speaking Jobs in Germany on Arbeitnow

Expert Career Tips for AI-First Marketing Lead (m/w/d) - Remote Roles

To succeed in a competitive market as a AI-First Marketing Lead (m/w/d) - Remote, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with AI-First Marketing Lead (m/w/d) - Remote requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Berlin and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Berlin, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This AI-First Marketing Lead (m/w/d) - Remote position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.