VP, Growth Marketing | JobSetuu
Cision
Posted 3 weeks ago • Via jobicy.com
Description
Job Overview
- Source: Jobicy
Job Description
We’re looking for a strategic, execution-oriented Vice President of Growth Marketing to lead and scale Cision’s global demand generation and growth engine. This role owns the strategy, performance, and operating model behind the multi‐channel programs that generate and accelerate pipeline across enterprise and mid markets.
This is a highly cross‐functional leadership role for a revenue-minded marketer who can pair strategic rigor with hands‐on execution. You will shape demand strategy, build scalable operating models and teams, and partner closely with Sales, Marketing Operations, Revenue Operations, Product Marketing, Brand, and Field Marketing to improve lead quality, conversion, and overall funnel efficiency.
As a member of the Marketing Senior Leadership Team, you will play a critical role in shaping how Marketing drives measurable growth and revenue impact. This role reports directly to the Chief Marketing Officer.
What You’ll Do
- Own Global Demand & Growth Outcomes
- Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
- Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
- Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
- Build & Scale a High‐Impact Demand Engine
- Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
- Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
- Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
- Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
- Partner Across the Go‐To‐Market Organization
- Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
- Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases.
- Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events.
- Operate with Rigor & Modernize How We Work
- Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
- Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership.
- Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness.
- Build & Lead a High‐Performing Team
- Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.
- Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution.
- Establish operating rhythms that create accountability, speed, and continuous improvement.
What You’ll Bring
- 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
- 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams.
- Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments.
- Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms).
- Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships.
- Excellent executive communication and storytelling skills.
Preferred Qualifications
- Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments.
- Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI.
- Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives.
- Experience operating in multinational organizations and supporting growth across mature and emerging markets.
- Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts.
- Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes.
- Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in.
- Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition.
Expert Career Tips for VP, Growth Marketing Roles
To succeed in a competitive market as a VP, Growth Marketing, you need more than just technical skills. Here are some expert strategies to elevate your profile:
- Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
- Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
- Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with VP, Growth Marketing requirements.
- Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
- Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.
Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.
Salary & Compensation
Salary not disclosed; typically competitive for the role.
Work Arrangement
Type: On-Site
Standard business hours at the office.
Comprehensive Application Strategy & Hiring Process
Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:
1. Initial Research & Tailoring
Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.
2. The Perfect Cover Letter
If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.
3. Navigating the Multi-Stage Interview
Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.
4. Post-Interview Follow-Up
Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.
By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.
Typical Interview Process
- Resume screening
- HR call
- Skill interview
- Final manager interview
- Offer
Tip: Research the company's products and culture.
Global Market Intelligence & Relocation Insights
At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:
The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.
Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.
Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.
Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.
Skills & Competency Roadmap for Professional Development
To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:
- Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
- AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
- Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
- Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.
By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.
Apply via JobSetuu
Discover your next career milestone on JobSetuu. This VP, Growth Marketing position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.
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