Sr. Marketing Operations Manager, Process and AI | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

As marketing evolves toward AI-powered workflows, rapidly maturing tools, and agentic systems working alongside humans, this role will ensure that emerging capabilities translates into real, repeatable value for marketers.

Skillsoft is seeking an experienced Sr. Marketing Operations Manager, Process + AI at Skillsoft, to develop and oversee the implementation of an agentic AI roadmap for the marketing organization; identifying, prioritizing, and scaling high-impact AI capabilities that improve how marketing plans, executes, and measures work. You will define what gets built, where it lives across the MarTech stack, and how it scales across teams and shaping how AI actually works for marketers day-to-day.

You will establish AI project governance as a core operating capability—creating the intake, prioritization, delivery, and measurement mechanisms that ensure AI initiatives are aligned to strategy, responsibly implemented, and adopted across teams. In parallel, you will design, refine, and govern marketing processes and the operating model that connects people, workflows, tools, and data into a scalable, continuously improving system. You will balance rapid time-to-impact with a long-term strategic approach, ensuring today's progress builds momentum without constraining future possibilities.

Key Responsibilities

AI Use Case Strategy & Roadmap

• Own the marketing agentic AI roadmap end-to-end—from opportunity discovery and business case development through pilot, implementation, scaling, and ongoing optimization in partnership with business stakeholders.
• Identify, define, and shape the highest-priority AI use cases for marketing—translating real marketing needs into clear capability requirements, including inputs, outputs, constraints, and success criteria.
• Define and apply frameworks for assessing the scaled value and impact of AI capabilities across the marketing organization.
• Distinguish between highly controlled, workflow-driven AI use cases and more exploratory applications, guiding how each should be implemented and governed across the tech stack.
• Build and implement agentic workflows, automations, or AI-enabled solutions across marketing. 

Solutions Framing & Technical Partnership

• Act as the strategic bridge between marketing teams and internal/external technical partners—including IT, Commercial Operations, Sales, and Legal—to drive shared understanding and sustain execution momentum.
• Pressure-test proposed solutions for feasibility, durability, and long-term relevance as AI capabilities evolve.
• Stay ahead of AI innovations and identify how marketing thoughtfully adopts new capabilities, while maintaining a feedback loop with internal stakeholders to influence the marketing agentic roadmap direction where appropriate.

Process Design & Governance

• Design, document, and govern marketing processes and standards (work intake, planning, campaign execution, measurement, and tooling workflows), identifying processes that can migrate to AI and driving continuous improvement and consistent adoption across teams.
• Establish and run AI project governance for marketing (intake, prioritization, resourcing, stage gates, risk/compliance reviews, and success metrics) to ensure initiatives deliver measurable business value.
• Own documentation and lifecycle management for marketing AI and operational processes (use cases, controls, data inputs/outputs, change logs, and performance reporting) to keep systems compliant and operationally sound.

Change Management & Enablement

• Champion change management, enablement, and adoption for new agentic capabilities and process changes through training, communications, playbooks, workshops, and stakeholder engagement.
• Shape AI-powered workflows that feel intuitive, purposeful, and trusted by marketers—designing for adoption, not just technical possibility.
• Develop playbooks, enablement materials, and working examples that help teams understand how and when to use AI effectively.
• Establish feedback loops with end users to bring the internal customer perspective to planning, implementation, and optimization.

Future-Facing Perspective

• Maintain a forward-looking view of emerging AI capabilities—particularly as agentic systems, skills-based orchestration, and new automation paradigms mature.
• Exercise sound judgment about when new capabilities are ready to be tested and applied, bringing a long-term perspective to near-term decisions.

Skills & Qualifications Required

• 10+ years of professional experience in marketing operations with a focus on process and technology with a Bachelor's degree in communications, marketing, business, or a related field.
• Proven experience in marketing operations, business systems, process optimization, agent delivery, and governance—preferably in a complex, matrixed organization.
• Strong understanding of how marketing teams practically work—and where friction, inefficiency, or opportunity exists within marketing technology stacks, system integration, and workflow design.
• Prior experience with Salesforce Data Cloud, Salesforce Marketing Cloud Account Engagement (fka Pardot), Asana, HockeyStack, and/or 6Sense all desirable.
• Demonstrated ability to translate between business needs and technical teams by simplifying complexity, creating scalable processes, and influencing cross-functional stakeholders without needing to be the hands-on implementer.
• Comfort operating in ambiguity, with the judgment to know when precision and control are required versus more open-ended, exploratory solutions.
• Curiosity and confidence to explore new technologies—especially agentic AI and automation—including experience building roadmaps, prioritizing use cases, and partnering to deliver AI initiatives responsibly.
• Recent experience establishing lightweight governance models for AI/MarTech work (intake, stage gates, measurement, and stakeholder alignment) to drive clarity, accountability, and adoption.
• Experience in change management and guiding teams through transitions with clear communication and support to ensure successful adoption of new tools and processes.
• Exceptional communication skills with the ability to clarify, align, and influence across disciplines, and to convey complex technical concepts persuasively to non-technical audiences.
• Verifiable experience designing, building, and operationalizing agentic marketing solutions

Target base salary range for this job requisition is anticipated to be approximately $145,000- $155,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

Expert Career Tips for Sr. Marketing Operations Manager, Process and AI Roles

To succeed in a competitive market as a Sr. Marketing Operations Manager, Process and AI, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Sr. Marketing Operations Manager, Process and AI requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

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