Social Media Marketing Manager:in | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Deidesheim
• Job Type: Full-Time

Job Description

Für das Gasthaus Zur Kanne in Deidesheim und Gesprächsstoff Weinwerk suchen wir einen Social Media & Marketing Manager m/w/d. Dein Fokus liegt auf Content, Social Media und Markenkommunikation für unser traditionsreiches Gasthaus – ergänzt durch Produktmarketing und E-Commerce-Themen rund um unsere moderne Weinmarke.

Aufgaben

Du entwickelst und betreust unser Marketing rund um das Gasthaus Zur Kanne. Dabei bist du nah am Geschehen: Restaurant, Küche, Service, Veranstaltungen, Wein, saisonale Aktionen und besondere Genussmomente liefern dir täglich Geschichten, die erzählt werden wollen.

Ergänzend unterstützt du Gesprächsstoff Weinwerk im Bereich Social Media, Produktkommunikation und E-Commerce.

Deine Aufgaben im Überblick:

• Betreuung und Weiterentwicklung unserer Social-Media-Kanäle, vor allem Instagram, Facebook und TikTok
• Planung, Erstellung und Veröffentlichung von Content für das Gasthaus Zur Kanne
• Entwicklung von Foto-, Video- und Reel-Ideen rund um Speisen, Wein, Events, Team und Haus
• Erstellung von Redaktionsplänen und Kampagnenideen
• Begleitung von Veranstaltungen und saisonalen Aktionen aus Marketingsicht
• Unterstützung bei Werbemitteln, Speisekarten, Flyern, Gutscheinen, Beschilderungen und Printprodukten
• Pflege und Weiterentwicklung unserer Markenkommunikation
• Unterstützung bei Website-Inhalten, Newslettern und Online-Kampagnen
• Mitarbeit an Gesprächsstoff Weinwerk: Social Media, Produkttexte, Aktionen, E-Commerce und Shop-Pflege
• Abstimmung mit Geschäftsführung, Küche, Service und externen Dienstleistern
• Beobachtung von Trends im Bereich Gastronomie, Wein, Social Media und Lifestyle

Qualifikation

Du musst nicht alles perfekt können – aber du solltest Lust haben, unsere Marken mit Kreativität, Gespür und Struktur weiterzuentwickeln.

Das solltest du mitbringen:

• Erfahrung im Bereich Marketing, Social Media, Content Creation oder Markenkommunikation
• Gespür für Ästhetik, Sprache, Genuss, Gastronomie und gutes Storytelling
• Kreativität, Eigeninitiative und ein gutes Auge für Details
• Strukturierte und zuverlässige Arbeitsweise
• Freude daran, Inhalte nicht nur am Schreibtisch, sondern direkt vor Ort zu entwickeln
• Sehr gute Deutschkenntnisse in Wort und Schrift
• Interesse an Gastronomie, Wein, Lifestyle und E-Commerce
• Idealerweise erste Erfahrung mit Website-Pflege, Newsletter-Tools, Shopify oder Online-Shops

Benefits

• Vielseitige Marketingstelle mit echtem Gestaltungsspielraum
• Zwei spannende Marken: traditionsreiches Gasthaus und moderne Weinmarke
• Kreative Themen rund um Gastronomie, Wein, Events, Genuss und Lifestyle
• Kurze Entscheidungswege und direkte Zusammenarbeit mit der Geschäftsführung
• Raum für eigene Ideen und Weiterentwicklung
• Abwechslungsreiche Aufgaben zwischen Social Media, Content, Print, E-Commerce und Markenaufbau
• Arbeitsplatz in Deidesheim, mitten in einer der schönsten Weinregionen Deutschlands
• Mitarbeiterrabatte
• Food und Winetastings
• Hochwertiges, genussorientiertes Arbeitsumfeld
• Vollzeit oder Teilzeit nach Absprache möglich
• Teilweise mobiles Arbeiten nach Absprache möglich

Diese Stelle ist keine reine Büro-Marketingstelle und auch kein klassischer Social-Media-Job.

Du bist nah am echten Geschehen, bekommst Einblicke in Restaurantbetrieb, Küche, Service, Veranstaltungen und Weinwelt – und machst daraus Inhalte, Kampagnen und Ideen, die unsere Marken nach außen lebendig machen.

Der Schwerpunkt liegt klar auf dem Gasthaus Zur Kanne. Gesprächsstoff Weinwerk ergänzt die Stelle als moderne Wein- und E-Commerce-Marke mit zusätzlichem kreativem Spielraum.

Du hast Lust, Gastronomie, Wein, Social Media und Markenaufbau miteinander zu verbinden?

Dann freuen wir uns auf deine Bewerbung mit Lebenslauf, kurzem Anschreiben und gerne Arbeitsproben, Social-Media-Profilen oder bisherigen Projekten.

Find more English Speaking Jobs in Germany on Arbeitnow

Expert Career Tips for Social Media Marketing Manager:in Roles

To succeed in a competitive market as a Social Media Marketing Manager:in, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Social Media Marketing Manager:in requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Deidesheim and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Deidesheim, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Social Media Marketing Manager:in position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.