Social Media Manager | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

This is a contract-to-hire position

Please email your resume and portfolio to anna@crownedskin.com

About the Brand

Crowned Skin is one of the fastest-growing men’s grooming brands, redefining how men approach self-care, fragrance, and confidence. Founded by Chicago entrepreneur and former Big Tech leader Darrell Spencer, Crowned Skin created the viral “Body Butter Cologne” category — premium body butters and body oils designed to moisturize deeply while smelling luxurious enough to replace cologne.

Since launching in 2024, Crowned Skin has grown into a multi-million-dollar brand powered by culture, community, and disruptive storytelling across TikTok Shop, Amazon, Shopify, and social media. The brand has built a loyal customer base by creating products that make men feel confident, attractive, and elevated while bringing a fresh, culturally relevant voice to the grooming industry.

Crowned Skin has been featured on Shark Tank, Forbes, Tamron Hall, Amazon Rising Stars, and major media platforms, quickly becoming one of the most talked-about brands in men’s personal care.

Our content is at the center of our success. We create bold, entertaining, and highly engaging social-first campaigns that blend humor, confidence, luxury, and culture while still driving strong conversion. We move fast, think creatively, and constantly push the brand forward while staying authentic to the Crowned Skin voice and community.

We’re looking for a Social Media Manager who understands internet culture, storytelling, engagement, and trend-driven content while helping us continue scaling one of the most exciting brands in beauty and e-commerce today.

About the Role

The Social Media Manager is responsible for developing and executing Crowned Skin’s social media and content strategy across TikTok, Instagram, Facebook, and emerging platforms. This role will create and curate engaging content, manage the content calendar, and drive community engagement to support acquisition, retention, and brand awareness goals.

The ideal candidate is both creative and data-driven and able to translate brand storytelling into content that resonates culturally, while tracking performance to optimize future campaigns.

Essential Duties and Responsibilities

Social Media Management

• Manage daily posting and engagement across TikTok, Instagram, and Facebook.
• Monitor trends, hashtags, and platform shifts to keep content relevant and discoverable.
• Collaborate with creative, influencer, and growth teams to amplify campaign reach.

Content Management  

• Develop and manage the brand’s content calendar aligned with product launches, campaigns, and cultural tentpoles.
• Oversee production of high-quality short-form videos, social graphics, photography, and written content.
• Ensure content reflects Crowned Skin’s brand voice, visual identity, and cultural positioning.

Community Engagement

• Actively engage with followers via comments, DMs, and live interactions to foster loyalty and advocacy.
• Identify and activate superfans and ambassadors to extend organic reach.
• Track community sentiment and report insights back to leadership.

Performance & Analytics

• Track KPIs across engagement, reach, conversions, and CAC/LTV impact.
• Provide weekly and monthly reports with recommendations for content optimization.
• Partner with growth and analytics teams to test creative formats and measure ROI.

Cross-Functional Collaboration

• Work with Partnerships & Influencer teams to align content with affiliate/creator campaigns.
• Support product and retail launches with integrated content campaigns.
• Ensure content is optimized for TikTok Shop and eCommerce storytelling.

Knowledge, Skills & Abilities

• Strong understanding of TikTok, Instagram, and emerging social platforms.
• Hands-on content creation skills (video editing, copywriting, photography).
• Ability to balance cultural creativity with data-driven optimization.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Passion for men’s grooming, beauty, or lifestyle brands is a plus.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 3–5 years of experience in social media or content marketing.
• Proven success in building engaged social communities and scaling organic reach.
• Experience creating short-form video and managing brand social channels.
• DTC, grooming, beauty, or consumer lifestyle experience preferred.
• Experience in high-growth disruptive brands in the CPG space.

Expert Career Tips for Social Media Manager Roles

To succeed in a competitive market as a Social Media Manager , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Social Media Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Social Media Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.