Social Media Manager | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

About Truff

TRUFF is a premium truffle-infused condiments brand born at the intersection of heat and flavor. In 2015, TRUFF co-founders built the popular food and lifestyle Instagram account @sauce. Just 2 years later, in 2017, TRUFF co-founders launched their first viral product, TRUFF Original Hot Sauce, which catapulted to success when Oprah selected it as one of her Favorite Things. After six years on Oprah's Favorite Things list and several groundbreaking new hot sauce flavors, TRUFF has become one of the fastest growing brands in the hot sauce category. Over the last few years, TRUFF has built on its unique flavor profile to launch new products in complementary condiment categories including pasta sauce, mayo, oil, and seasonings. TRUFF's uniquely premium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment.

TRUFF has also become a major player in retail, now carried in well over 15,000 doors across the country. That retail growth is something we are incredibly proud of. And as we continue building on that foundation, we are just as excited to revamp the digital origins and DNA of what made TRUFF accelerate in the first place. This is a brand that was built online, and we are ready to bring that energy back in a big way.

THE ROLE

TRUFF is rebuilding its brand marketing presence from the ground up, and we want the right creative voice leading the charge. This is a role for someone who genuinely loves social media, not someone who manages it. You understand what makes content connect, you have a point of view, and you know how to translate a brand story into something people actually want to watch, share, and talk about.

You will work directly with the founders and marketing leadership, owning our social strategy and content across all platforms. You will also be a key part of rebuilding the relationships we have with the creators, food personalities, and chefs who have championed TRUFF over the years and developing new ones. This is a creative leadership role with real ownership and real visibility.

What You'll Own

Social media and content

• Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. Strategy, content planning, and day-to-day execution are all yours.
• Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next.
• Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards
• Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for.
• Develop a visual identity and tone of voice that feels unmistakably TRUFF. Premium, but human.
• Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work.
  
  

Content that converts

• Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage- Make TRUFF feel like a habit through simple, craveable, usage-led content.
• Connect social storytelling to demand-driving moments across launches and retail
  
  

Creator and influencer relationships

• Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. Bring new ones in too.
• These relationships matter to us. We want creators who genuinely love what we make, and we want to show up for them in return with great product, real communication, and mutual respect.
• Identify and connect with new voices in food, lifestyle, and culture who align with where TRUFF is going.
• Lead our organic product seeding by thoughtfully matching the right products with the right people at the right moments.
• Partner with chefs and culinary creators to develop genuine usage occasions and recipe content that showcases our products in the hands of people who truly love cooking.
• Work closely with our e-comm team so creator content can be used across paid media campaigns in a way that still feels authentic to the creator's voice.
  
  

Content production

• Concept and produce content hands-on. This role is for someone who is comfortable behind the camera and in the edit, not just in the brief.
• Develop creative frameworks for each product line that give us angles to explore across organic and paid content.
• Collaborate with external creators, photographers, and videographers when the project calls for it.
• Build a library of content that covers the full range of occasions including cooking at home, entertaining, gifting, and everyday meals so we always have something worth posting.
  
  

Community and brand

• Re-engage our 10,000+ member Facebook VIP community. These are some of our most passionate fans and they deserve real attention and energy.
• Be present in the comments, DMs, and conversations where TRUFF shows up. Community building is part of this role, not an afterthought.
• Work with marketing leadership on brand collaborations, PR moments, and product launches so our social presence is always pulling in the same direction.
• Help shape how the rebrand comes to life online. This is a real creative opportunity.
  
  

Performance and reporting

• Track what's working across reach, engagement, follower growth, and content performance and use that to keep improving- Share regular updates with founders and marketing leadership with clear takeaways, not just numbers- Help identify which content deserves to be amplified through paid media based on how it performs organically
  
  

Requirements

WHO YOU ARE

• You have genuine creative opinions about social media. What's good, what's tired, and what TRUFF should be doing differently.
• You're a strong content creator in your own right. Comfortable behind the camera, in the edit, and in the caption.
• You care about food, cooking, and flavor. Not because the job requires it, but because it's actually part of your life.
• You've built real relationships with creators and understand that those relationships work best when there's genuine mutual value on both sides.
• You're comfortable working directly with founders and leadership. You can share ideas, take feedback, and keep things moving.
• You think about content strategically and creatively at the same time. You can zoom out to see the bigger picture and then go make the thing.
• You understand how organic content and paid media connect and you think about that relationship naturally.
• You are driven by doing great work. The kind you're proud to put your name on.
  
  

Experience And Qualifications

• 3 to 6 years of social media and content experience at a consumer brand, food and beverage company, or creative agency.
• A body of work across social platforms including Instagram, TikTok, YouTube, and Meta that shows range, creativity, and a genuine understanding of what performs.
• Hands-on video production skills. You can shoot, edit, and deliver content without waiting on a production team.
• Experience building and maintaining real relationships with creators, influencers, and talent in the food and lifestyle space.
• An understanding of how the platforms actually work. Not just the theory, but what's currently performing and why.
• Experience in a fast-moving environment where you've had to figure things out with limited resources.
• Familiarity with social analytics, scheduling tools, and what the data is actually telling you.
• A portfolio that makes us want to hire you before we finish looking at it.
  
  

WHY TRUFF

A brand people actually love

TRUFF has a fanbase that showed up organically. People who genuinely love the product, share it unprompted, and have been asking us to be louder online. That's a rare starting point.

You Get To Define What This Looks Like

We are rebuilding our digital presence from scratch. The person who takes this role gets to set the tone, establish the voice, and shape what TRUFF looks like online for the next chapter.

Direct access to the founders

Your ideas will land directly with the people who built this brand. No layers, no approval mazes. Good thinking gets acted on quickly here.

The timing is genuinely exciting

New products, a full rebrand, and an e-comm relaunch. There is more going on at TRUFF right now than there has been in years. The content practically writes itself.

Benefits

• Competitive Salary
• Performance Bonus
• Equity
• Comprehensive Health, Dental, Vision & Life Insurance
• 401(k) with 3% company match
• Generous PTO, Sick Time, Holidays & Parental Leave
• Wellness, Internet & Cell Phone Stipends
• Company-provided laptop

Expert Career Tips for Social Media Manager Roles

To succeed in a competitive market as a Social Media Manager , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Social Media Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Social Media Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.