Social Media and Influencer Manager | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

Job Type

Full-time

Description

Healthy Hens, Healthy Eggs, Heathy Planet:

At Pete & Gerry's, we were first to do it better, and are still doing it best. For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do, so you can always believe in what you buy.

Healthy Together

At Pete & Gerry’s, we believe that when we care for each other, we all thrive. Across our farms, offices, and communities, we act as one flock — united by respect, collaboration, and a shared commitment to doing what’s right. We create an environment where every person feels valued, supported, and empowered to grow, because our success depends on the wellbeing of the people who make our mission possible.

The Role At a Glance

As our Social Media & Influencer Manager, you will take the helm of our social media platforms, ensuring Pete & Gerry’s and Nellie’s Free Range deliver compelling content that breaks through the clutter, especially in the premium egg space. By creating and enacting our social media vision and strategy, your mission is to leverage social media not only to attract new shoppers but also to cultivate a base of loyal fans who actively seek out Pete & Gerry’s Family of Brands on shelf. Engaging directly with shoppers, you will nurture a community of dedicated followers and advocates. Leading the conversation within our category, you'll also interact with like-minded brands and fans, educating and inspiring them to discover our products and reason for being. In collaboration with our Digital Marketing Manager, Content Creator/Eggfluencer, Social Community Engagement Specialist, and our brand and agency teams, you are the pivotal force bringing our social narrative to life. Beyond the crucial role of amplifying our social presence, you are tasked with enriching our internal culture, helping create initiatives that promote a vibrant and inclusive workplace.

How You’ll Create Greater Impact

In this role, you’ll help deliver the highest quality product while upholding our unwavering commitment to animal welfare, food safety, and responsible farming. You’ll act boldly, embrace continuous improvement, and partner with teammates and customers to deliver wins.

Social Strategy, Planning, and Activation

• Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range brand handles.
• Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit, each requiring unique approaches to content, community building, and performance measurement.
• Work with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars, adopting a test-and-learn approach to uncover insights that refine our strategy and amplify our presence.
• Oversee platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment. This includes directly managing new platforms and guiding the Social Community Engagement Specialist or other staff where appropriate.
• Establish a strategic posting schedule that maximizes engagement without overwhelming our audience, leveraging our tech stack and historical performance insights to inform the timing and frequency of posts.
• Partner with internal creative teams on graphic led content, owning the process from brief to completed asset.
• Lead writing all social post captions and managing all social content postings, including planned and ad hoc posts. Coordinate, as needed with other Pete & Gerry’s corporate functional teams, especially Sales and Human Resources for periodic posts.
  
  

Influencer Strategy, Execution & Gifting Management

• Build and execute influencer campaign strategies that align with broader brand initiatives.
• Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerry’s and Nellie’s Free Range.
• Brief influencers with clear campaign goals, creative guidelines, and compliance requirements, ensuring brand alignment in all content.
• Develop and execute the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content.
• Own the ongoing product gifting program, coordinating creator outreach, product shipments, and launch activations.
• Build and maintain a diverse network of influencers, ambassadors, and affiliates while identifying new partnership opportunities.
• Measure campaign performance and optimize programs using key metrics including engagement, reach, earned media value, traffic, and sales impact.
  
  

Social Data & Analytics

• Lead social media data analytics and insights, using quantitative and qualitative data analysis to assess campaign performance, audience sentiment, competitor activations, and content engagement to inform ongoing activation.
• Apply a test-and-learn methodology to continuously improve social media initiatives, turning data into actionable insights and strategies for growth and engagement.
• Perform social listening to gather insights on brand perception, community feedback, and the competitive landscape.
• Routinely report out on Social Media key performance indicators and communicate initiatives to drive improved performance over time
  
  

Team and Agency Management

• Manage and develop the Social Community Engagement Specialist, providing direction, prioritization, coaching, and performance feedback while ensuring day-to-day engagement aligns with brand standards and overall social strategy.
• Supervise organic social and boosting specific collaboration with our creative and media agency teams.
• Partner with Customer Engagement Team for a strong feedback loop on shopper outreach.
• Collaborate with PR and agency partners on influencer discovery, outreach, and campaign execution.
  
  

What You’ll Bring To The Flock

We are one team — united by respect and a shared commitment to doing what’s right. What we do every day connects to something bigger.You’ll bring your experience, perspective, and pride in your work. We value collaboration, curiosity, and diverse viewpoints — because they make our flock stronger.

• 5–8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing
• Experience developing and executing multi-channel social media strategies
• Proven success managing influencer and creator partnerships from identification through measurement
• Experience working with consumer brands (especially food, beverage, wellness, lifestyle)
• Experience managing agency partners and freelancers
• Budget management experience
  
  

Should Have Deep Experience With

• Meta Business Suite
• TikTok
• Instagram
• Pinterest
• Reddit
• YouTube
• LinkedIn (B2B brands)
• Sprout Social
• Canva
• Native platform analytics
• Dashboard reporting
  
  

We Are Looking For Someone Who Is

• Highly organized
• Collaborative
• Creative
• Curious
• Adaptable
• Strong communicator, especially written
• Excellent negotiator
• Detail-oriented
• Comfortable managing multiple deadlines
• Data-driven while remaining creatively minded
  
  

Bonus Qualifications

• Experience launching viral or high-performing campaigns
• Creator economy expertise
• UGC strategy experience
• Video-first content experience
• Photography/video production understanding
• Crisis communications experience
• AI content workflow familiarity
• Experience managing brand ambassadors
  
  

Work Schedule & Hours

• This is a fully remote role with the expectation that employees are on camera during all meetings.
• Dayshift – Typically Monday through Friday, 9:00 AM – 5:00 PM.
• Hours may flex or vary based on daily needs,
• Flexibility is required.
  
  

Tending To Our Flock

We care for our people the same way we care for our hens — with attention, respect, and balance. Our benefits are designed to support real life and whole wellbeing.

• Medical, dental, and vision insurance
• Paid vacation
• Paid sick time
• Paid volunteer time
• 9 paid holidays
• 401(k) with 4% employer match
• Disability and life insurance
• Opportunities for advancement
• Maternity and paternity leave
• Tuition reimbursement
• Flexible Spending Account
• Footwear reimbursement for onsite employees
• Onsite employees receive free eggs weekly; remote employees receive coupons for free eggs
• Breakfast or lunch events from time to time.
• A team grounded in a shared mission: Healthy Hens, Healthy Eggs, Healthy Planet.
  
  

Equal Opportunity StatementPete & Gerry’s Organics is an Equal Opportunity Employer. We are a community built on respect and shared purpose. Every person belongs here — because our strength comes from the diversity of people and perspectives that make us who we are.

We are an E-Verify employer. After accepting an offer, we will use E-Verify to confirm your eligibility to work in the United States by comparing information from your Form I-9 with records from the U.S. Department of Homeland Security and Social Security Administration.

Salary Description

$75,000–$85,000 annually, depending on experience

Expert Career Tips for Social Media and Influencer Manager Roles

To succeed in a competitive market as a Social Media and Influencer Manager , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Social Media and Influencer Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Social Media and Influencer Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.