Senior SEO & GEO Specialist (m/f/d) | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Berlin
• Job Type: Full-Time

Job Description

At Pflegia we are building and operating an innovative job matching platform, which intelligently brings together caregivers and healthcare employers. Our vision is to become Europe's leading job platform for nursing professions and to fight the nursing crisis! Therefore we are looking for reinforcement to build up our internal product development department. Become part of the team and shape the nursing job market together with us!

Organic search is one of our main acquisition channels. However, the way candidates discover roles is shifting fast: alongside traditional Google rankings, users increasingly find answers through AI assistants, LLMs, and generative search.

We're looking for a Senior SEO & GEO Specialist to own both sides of that equation. You will define what "good" looks like in measurable terms, prove what's working, and hand our engineering team a clear, prioritized roadmap to get us to the top of SERPs—and into the answers that AI tools surface.

This is a hands-on, strategic IC role. You won't be writing production code, but you'll act as the 'product owner' for organic growth — owning the technical roadmap from crawl-budget strategy and rendering decisions to GEO infrastructure and SEO automation, and partnering closely with engineering to ship it.

Tasks

• Scale Programmatic SEO: Optimize templates for location, specialty, and role-based landing pages for a large-scale job board (thousands of programmatic pages) so they rank and convert.
• Lead our GEO & AI-Retrieval Strategy: Define how Pflegia gets retrieved, cited, and surfaced by LLMs, answer engines (Perplexity, ChatGPT, Gemini), and Google AI Overviews. Own the GEO infrastructure roadmap — content structuring, structured data, retrieval-friendly markup, citation signals — and translate it into specs the engineering team can implement.
• Drive Technical SEO Infrastructure: Own the technical SEO roadmap end-to-end — crawl-budget strategy, indexation control, site architecture, rendering decisions (SSR vs. ISR vs. CSR), JavaScript-SEO trade-offs, Core Web Vitals, and advanced schema.org implementation (with deep focus on JobPosting and rich results). You define the strategy and specs; engineering implements.
• Define SEO Automation & Monitoring Pipelines: Specify the automation and monitoring systems we need — automated audits, indexation alerts, schema validation, rank/citation tracking, regression detection — and partner with engineering to build them. You set the requirements and KPIs; the tech team ships the pipelines.
• Bridge Marketing & Engineering: Translate organic strategy into precise engineering requirements (clear specs, acceptance criteria, and Jira tickets) and partner with developers through implementation.
• Run Rigorous Experiments: Design and run SEO/GEO experiments — split-tests, holdouts, before/after analyses — measure impact with statistical confidence, and decide what scales or gets killed. Define the experimentation framework; engineering provides the implementation hooks.
• Own Content & Intent Strategy: Conduct search intent research specifically tailored to the healthcare-recruitment space, guiding internal linking and digital PR/backlink acquisition.
• Track True Business Outcomes: Define and own KPIs that connect organic visibility directly to conversions (applications and employer leads), completely ignoring vanity metrics.

Requirements

Must-haves:

• 5+ years in SEO, with proven ownership of organic strategy and measurable revenue/conversion growth.
• Deep Programmatic Experience: Track record working on large-scale, database-driven sites (marketplaces, job boards, e-commerce, or classifieds).
• Technical Mastery: Strong foundation in site architecture, log-file analysis, indexation management, and advanced schema.org implementation.
• Technical fluency to spec, not necessarily to build: You can read and write enough Python and SQL to validate hypotheses, query your own data, prototype quick checks, and review what engineering ships. You understand rendering pipelines (SSR/ISR/CSR), crawl-budget mechanics, and JS-SEO well enough to debate trade-offs with senior engineers and write specs they take seriously.
• Forward-Thinking on GEO: A strong, theoretical and practical understanding of how LLMs and search engines retrieve information, with ideas or early experiments on how to optimize for AI visibility.
• Data Fluency: Experience with the modern toolkit (GA4, GSC, Screaming Frog, Ahrefs/Semrush) and a solid grasp of data isolation and baselines.
• Agile Workflow: Comfort working alongside product/engineering teams in a ticket-based (Jira/Asana) environment.
• Language: Professional working proficiency in English. Professional or native German is highly preferred to deeply understand our core market’s search behavior.

Nice-to-haves:

• Experience in recruitment tech, HR-tech, or the healthcare sector.
• Understanding the SEO implications of JavaScript/headless frameworks (client-side vs. server-side rendering).

A Note on Expectations

We want to be straight with you: we're not looking for someone to promise a guaranteed #1 ranking or 100% inclusion in every ChatGPT response. Anyone who promises that doesn't understand how modern search or LLMs work. We're looking for a scientist—someone who sets ambitious, testable targets, moves them with mathematical rigor, and builds a defensible roadmap toward dominance in both traditional and AI search.

Benefits

• Flat hierarchies with short decision-making paths (start-up mentality) and an open corporate culture with helpful & communicative colleagues
• Regular feedback conversations
• A pleasant workplace (open-plan office centrally located in a beautiful old building in Berlin) with home office option
• A very nice and cooperative working atmosphere
• Free drinks

We have a lean and quick hiring process, do not hesitate to apply!

Find more English Speaking Jobs in Germany on Arbeitnow

Expert Career Tips for Senior SEO & GEO Specialist (m/f/d) Roles

To succeed in a competitive market as a Senior SEO & GEO Specialist (m/f/d), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior SEO & GEO Specialist (m/f/d) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Berlin and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Berlin, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior SEO & GEO Specialist (m/f/d) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.