Senior Relationship Marketing Manager, EMEA (Fixed-Term Contract) | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

This is a maternity cover for 1 year (August 2026 - August 2027) 

The EMEA Field & Relationship Marketing team is seeking a results-driven Senior Relationship Marketing Manager to focus on leading and executing Account-Based Marketing (ABM) initiatives across the EMEA territory. With 5-10 years of professional experience in B2B marketing within the technology industry, you will be responsible for the end-to-end management of both 1:1 and 1:Few ABM plans.

You will act as the primary point of contact for relationship marketing activities in EMEA and pioneer new programs that can be replicated globally. The ideal candidate must be a confident collaborator who effectively aligns sales priorities with marketing objectives to drive pipeline velocity.

Responsibilities

Strategy & Alignment:

• Formulate and deliver the EMEA relationship marketing strategy for top accounts via 1:1 and 1:Few ABM, leveraging historical performance data alongside innovative pilot programs.
• Develop strategic, integrated quarterly campaigns that align with sales account plans and drive incremental pipeline growth.
• Work closely with digital marketing teams to ensure the seamless integration of ABM campaigns across all online channels.
• Collaborate with channel partners to co-create, drive, and amplify ABM initiatives.

1:1 ABM Execution:

• Drive end-to-end management of account-based marketing plans and oversee the execution of all designated activities.
• Demonstrate proven success in gaining access to and engaging with C-suite and senior executive levels within target accounts.
• Maintain strong relationships with account owners and confidently present plans to end customers to secure internal buy-in.
• Manage comprehensive campaign and event logistics (e.g., venue booking, registration pages, attendee communications, shipping, and logistics).

1:Few ABM Execution:

• Generate and execute curated campaigns and fresh ideas to drive dedicated, deep engagement in a 1:Few setting within EMEA’s top accounts.
• Oversee 1:Few campaign operations, including event management, vendor coordination, sales briefings, tracking, and documentation.

Communication & Reporting:

• Draft and distribute clear internal and external communications related to relationship marketing activities.
• Build strong relationships with sales and marketing counterparts internally, as well as stakeholders within focus accounts.
• Communicate ongoing plans and performance metrics with sales and marketing leadership.
• Partner with global marketing counterparts on worldwide initiatives for top-tier accounts.

Budget & ROI Management:

• Manage relationship marketing spend, ensuring all activities are delivered on time and within budget.
• Conduct quarterly analysis and ROI reporting to measure, monitor, and adjust campaigns, providing data-driven recommendations (based on proven ABM ROI models) for future investments.
• Assist with compiling data for marketing reports and executive presentations.

Qualifications & Experience

Education & Background:

• Bachelor’s degree in Business, Marketing, or a related field.
• 5–10 years of marketing experience with a proven track record in Full-Funnel ABM within B2B technology.
• Direct experience working within SaaS or software companies is required.

Strategic Execution & Project Management:

• Exceptional organizational skills with the ability to simultaneously orchestrate multi-channel campaigns (1:1, 1:Few, and 1:Many).
• Proven ability to manage complex project timelines and account-level playbooks with minimal oversight.
• Willingness to travel up to 25% to drive field marketing initiatives and high-touch executive events.
• Thrives in a fast-paced environment; possesses a "Revenue Marketer" mindset where no task is too big or small to move the needle on pipeline velocity.

Technical Stack & Alignment:

• Hands-on experience with marketing automation and Intent Data platforms.
• Preferred Tech Stack: Salesforce (CRM), Tableau (Data Visualization), Marketo (Automation), and ABM-specific tools like 6sense. Experience with Workfront, Swoogo, or similar tools for project and event orchestration is a plus.

Stakeholder Orchestration:

• A confident collaborator who aligns sales priorities with marketing objectives and effectively manages stakeholder expectations.
• Fluent in English, with the ability to craft personalized, high-value content tailored to diverse buyer personas.

Expert Career Tips for Senior Relationship Marketing Manager, EMEA (Fixed-Term Contract) Roles

To succeed in a competitive market as a Senior Relationship Marketing Manager, EMEA (Fixed-Term Contract), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Relationship Marketing Manager, EMEA (Fixed-Term Contract) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Relationship Marketing Manager, EMEA (Fixed-Term Contract) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.