Senior Product Marketing Manager (f/m/d) | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Berlin
• Job Type: Full-Time

Job Description

Short Description

SPREAD builds engineering intelligence for the world's most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth so engineering teams can make confident product decisions, fast. We work with companies like Volkswagen, BMW, Mercedes, Bosch, Stadler, and Rheinmetall. Backed by HV Capital, DTCP, La Famiglia / General Catalyst, and Salesforce.

In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design.

Your Mission

• Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
• Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.
• Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
• Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.
• Develop thought leadership content that builds credibility with deeply technical audiences.
• Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
• Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.

Your Experience

• 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market.
• Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development.
• Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees).
• Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.
• AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly.
• Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.
• Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient.
• Based in Berlin or close enough for regular in-office collaboration, especially during the first months.

Why SPREAD?

• Work on Agentic Engineering Intelligence that helps leading manufacturers master software-defined complexity. You market technology that engineering leaders genuinely care about.
• High ownership and measurable impact. You connect your positioning directly to deal outcomes and pipeline.
• A senior team that values craft, speed, and accountability over process and hierarchy.
• Strong overall package including attractive compensation and an annual learning budget.
• Mobility and wellbeing support through a Deutschlandticket mobility budget, bike-leasing and an Urban Sports partnership.
• Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.

Contact

Dmytro İefymenko

Köpenicker Str. 40c | 10179 Berlin

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Expert Career Tips for Senior Product Marketing Manager (f/m/d) Roles

To succeed in a competitive market as a Senior Product Marketing Manager (f/m/d), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Product Marketing Manager (f/m/d) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Berlin and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Berlin, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Product Marketing Manager (f/m/d) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.