Senior Product Manager, Growth & Engagement | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

ABOUT THE TEAM

At Mural, we're changing how teams collaborate, think, and make decisions together. The Growth & Engagement team owns the experiences that turn a single-player tool into a multiplayer habit: the loops that bring people back, help them find their work, and pull their colleagues into a mural. Mural's self-serve growth runs through these experiences, and engagement and retention are central to how the business grows.

YOUR MISSION

As Senior Product Manager, Growth & Engagement, you will own the end-to-end self-serve experience, from a user's first touch through activation, return usage, and conversion to paid. You will treat the full funnel as one system: acquisition, activation, engagement, retention, sharing, and monetization. You will run a high-tempo experimentation practice, partner deeply across Product, Engineering, Design, Data, Marketing, and Sales, and make the calls that turn occasional users into teams that rely on Mural every week. This is a role for someone who wants to own real growth outcomes, not just ship features.

You will own the surfaces that decide whether Mural's self-serve engine grows. Engagement and retention here move the business directly, and you will own the full loop across growth and engagement rather than a narrow slice of it. You’ll have a rare end-to-end view of the funnel, from acquisition through in-product engagement. You will work alongside thoughtful product, design, and engineering partners who care about craft and impact.

WHAT YOU'LL DO

• Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage

• Build and optimize the invite, sharing, and join experience

• Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more

• Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel

• Run a continuous experimentation practice and define the metrics and instrumentation that prove impact

• Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue

• Collaborate with Sales on the transition from self-serve to sales-assisted growth

• Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience

WHAT YOU'LL BRING

• 5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth

• A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery

• Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly

• Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners

• A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue

• Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like

• Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders

• A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality

• Experience with collaboration, productivity, or canvas and whiteboarding products

• Experience owning monetization, pricing, or packaging in a self-serve model

• Experience partnering with or inside growth marketing to drive acquisition and re-engagement

• Experience bridging product-led growth to a sales-assisted or enterprise motion

The base salary for this role ranges from $177,160 - $221,450 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Equal Opportunity 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Expert Career Tips for Senior Product Manager, Growth & Engagement Roles

To succeed in a competitive market as a Senior Product Manager, Growth & Engagement, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Product Manager, Growth & Engagement requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Product Manager, Growth & Engagement position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.