Senior Manager, Digital & Automation Marketing | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

About HelixAt Helix, our mission is to help everyone improve their lives through DNA. We're transforming healthcare by making genomics a standard of care and partnering with health systems and life science companies to accelerate the integration of genomic data into clinical practice. This role offers an exciting opportunity to shape the future of precision medicine and make a significant impact on healthcare delivery.
Role OverviewWe’re seeking a hands-on, AI-fluent, data-driven professional to set up, manage, and optimize Helix campaigns and digital positioning. You’ll focus on operational excellence: executing campaigns across digital platforms and touchpoints; ensuring seamless CRM integration; measuring performance; and advising the marketing & sales teams on refining messaging for Helix’s target audiences and ideal customer profiles (ICPs) based on insights & analytics.
Key Responsibilities
Omnichannel Campaign Execution

• Campaign Management: Set up, launch, and manage campaigns across owned, earned, paid, and social channels—primarily Sanity, LinkedIn, and X.
• Platform Operations: Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery, partnering with product marketing & sales/business development to merge in-platform insights with strategic positioning and on-the-ground feedback. 
• Market Intelligence: Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs.
• Infrastructure: Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption.

Performance and Optimization

• KPI Tracking: Track, measure, and report on campaign and channel performance, defining marketing ROI to optimize resource allocation.
• Strategic Reporting: Build dashboards that translate data into clear insights for leadership and internal teams.
• Testing & Refinement: Run A/B tests and recommend optimizations to creative/content leads based on stakeholder and ICP engagement to maximize ROI.
• Annual Planning: Advise on setting yearly KPIs, review performance from previous years, and share key learnings to inform long-term strategic planning.

AI-Enabled Operations

• Workflow Automation: Use AI tools for reporting, insight generation, and workflow automation, supporting the entire marketing team’s efforts with custom-built, automated solutions and tooling within the company TechStack.
• Prompt Engineering: Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability.
• Innovation: Stay ahead of emerging AI tools that strengthen campaign execution and analytics.

Collaboration and Coordination

• Cross-Functional Partnership: Partner with the extended marketing team (content, product, partner) as well as Product and Sales to drive maximum engagement with our customers. 
• Vendor Management: Manage external vendors or freelancers as well as third-party platforms, as needed, to support execution. 

What Good Looks Like (6-12 Months)

• ICP-driven dashboards in place for all priority campaigns.
• Two to three significant campaigns launched and optimized with measurable ROI and audience insights.
• Digital campaigns and workflows running consistently and effectively, with seamless CRM integration driving engagement and conversion.
• A clear link between performance metrics, Helix's core value proposition, and ICP engagement.

Qualifications

• Experience: 4–6 years of experience in digital or integrated marketing with a focus on campaign execution and optimization.
• CRM Expertise: Proven track record setting up and running CRM- and digital-led campaigns, with HubSpot experience strongly preferred.
• Analytical Mindset: Strong ability to interpret campaign data, build dashboards, and translate metrics into ICP-specific recommendations.
• Technical Stack: Hands-on experience with marketing & sales operations tools (Google Analytics, LinkedIn Campaign Manager, Hubspot, SEMrush or other SEO platforms, Hotjar, Zapier, etc.) and ability to work closely with software engineers.
• AI Proficiency: Practical experience using AI tools to streamline reporting, analytics, campaign execution or marketing/sales operations. 
• Continuous Optimizer: A proactive, self-starting mindset with a relentless focus on 'what’s next'; someone who doesn't just manage existing workflows but actively seeks to disrupt and improve them through automation and AI-driven experimentation.

Note to applicants: We are looking for an 'AI-fluent' engine of growth. If you are an ambitious, self-taught professional who thrives on operational excellence and continuous improvement, don’t let a missing checkbox stop you. If you can demonstrate a track record of scaling your skills and navigating complex technical landscapes, we want to hear from you.
Expected Interview Process:

1) Recruiter Screen 2) Manager Screen/Tech Screen 3) Onsite 4) Offer 
Expected Pay For This Role:There are 3 distinct parts to your Helix offer: 1) Base Salary 2) Annual Bonus 3) Equity 

• Expected Helix Base: $144,000-$190,000
• Expected Helix Discretionary Annual Bonus: 15% of your annual salary
• Equity: We offer generous equity at Helix. If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model.

Aside from working alongside brilliant, dedicated, passionate, down-to-earth, curious, warm, and thoughtful people, we also provide great benefits:

• Comprehensive Health Insurance with Date of Hire eligibility 
  • Above average employer paid premium coverage 
• 12 weeks Helix Paid Parental Leave option 
• 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire
• Comprehensive Well-Being Benefits 
• Flexible PTO
• Remote options for many roles and a home office stipend 

What To Expect During Your First 90 days:

• First 30 days: you’ll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders. You’ll also gain a deeper understanding of our customers, our products, the impact we make in the lives of our communities, and how to thrive at Helix through participation in Helix U.
• Day 30 - 60: you’ll spend time contributing to projects, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of Helix’s products, services and capabilities. 
• Day 60 - 90: you’ll build your OKRs with your manager, start to take ownership of projects and initiatives on your team, and begin to demonstrate your impact on the Helix mission.

Helix is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
 #LI-Remote

Expert Career Tips for Senior Manager, Digital & Automation Marketing Roles

To succeed in a competitive market as a Senior Manager, Digital & Automation Marketing, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Manager, Digital & Automation Marketing requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Manager, Digital & Automation Marketing position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.