Senior Director of Brand Marketing | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

Coleto Brands is a dynamic collective of brands united by a commitment to enhancing spaces through design and functionality. Headlined by its flagship brands, Kichler and Progress Lighting, Coleto Brands provides residential lighting fixtures across key categories, including interior and exterior decorative lighting, bath/vanity, architectural systems and downlights, ceiling fans and landscape. Visit www.coletobrands.com.

Job Description

Coleto Brands, parent company of Progress Lighting and Kichler, is seeking a Senior Director of Brand Marketing to join our team. This role is responsible for defining, elevating and protecting the brand strategy across Coleto Brands. You will lead a high-functioning brand marketing team to drive a cohesive brand architecture, translate brand strategy into impactful integrated marketing programs, and ensure alignment with business objectives to fuel growth, differentiation and brand advocacy. As a senior leader within the organization, you will also closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across all touchpoints, delivering best-in-class brand experiences for customers and consumers. This role is both strategic and hands-on, flexing as needed to build strong, enduring brands that resonate with target audiences across all channels.

The ideal candidate will possess an entrepreneurial spirit and a passion for brand building across all touchpoints. You will work closely with internal colleagues and external agency partners to develop and implement brand marketing initiatives that elevate the Kichler and Progress Lighting brands among their target audiences while also supporting business needs. You will keep a pulse on marketing, industry, consumer and cultural trends to identify relevant opportunities for on-going brand growth. As the functional team lead, you will also play a key role in developing and mentoring a team of direct and indirect. You will be responsible for developing and monitoring key performance indicators as well as providing updates to senior management, therefore a strong business acumen will be a critical success factor.

Duties and Responsibilities:

Brand Architecture, Strategy & Portfolio Management

• Develop and maintain a clear, scalable brand architecture across corporate and flagship brands
• Responsible for the role and relationship of each brand within the portfolio
• Define, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities
• Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brand’s target audiences
• Identify market trends, competitive dynamics, and customer insights to inform brand direction
  
  

Brand Stewardship & Governance

• Serve as the guardian of brand integrity and consistency across all touchpoints
• Establish brand standards, guidelines, and governance processes
• Ensure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising
  
  

Go-to-Market Brand Leadership

• Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches
• Oversee the development of integrated campaigns that build awareness, consideration, and advocacy
• Ensure brand storytelling is compelling, differentiated, and resonates with each brand’s target audiences
• Lead cross-functional teams to bring brand strategy to life in our owned experience centers (Progress Experience Center, Kichler Experience Center, Kichler Boutique at High Point) through physical space design, event programming and activations
  
  

Customer Events & Tradeshows

• Lead brand strategy and execution for customer events, trade shows, and experiential marketing
• Ensure all brand activations deliver a cohesive, differentiated, and memorable brand experience
• Partner with sales and product teams to maximize event impact
  
  

Customer & Market Insights

• Leverage research, data, and insights to continuously refine brand strategy
• Establish, track and report on brand KPIs that reflect brand health and market impact
• Translate insights into actionable strategies that drive growth
  
  

Cross-Functional Leadership

• Collaborate with cross-functional teams and executive leadership to ensure brand consistency across all touchpoints
• Act as a strategic advisor to leadership on brand-related decisions
• Align teams around a shared brand vision and priorities
  
  

Team Leadership & Development

• Build, lead, and mentor a high-performing brand marketing team
• Foster a culture of creativity, accountability, and collaboration
• Manage agency relationships and external partners
  
  

Qualifications

Skills and Experience:

• A Bachelor's degree in Marketing, Business Administration or Communications is required
• A minimum of 12 years as a brand strategist or similar brand marketing role is required
• Proven track record of building and scaling multi-brand portfolios
• Deep expertise in brand strategy, architecture, integrated marketing, and digital brand experiences
• Strong creative instincts with the ability to guide and evaluate creative work
• Exceptional leadership, communication, and stakeholder management skills
• Data-driven mindset with the ability to balance analytics and intuition
• A strong business acumen and the ability to align brand success with business performance
• Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution
• Experience leading corporate communications and large-scale brand activations/events is preferred
• Experience in consumer goods, home, lifestyle, or design-driven categories is preferred
  
  

Travel requirements: 15% domestic travel

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Additional Information

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Coleto Brands LLC, its divisions, subsidiaries and affiliates (collectively “Coleto Brands” or the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit.

It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Coleto Brands is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English and Spanish

E-Verify Right to Work Poster: English, Spanish

Expert Career Tips for Senior Director of Brand Marketing Roles

To succeed in a competitive market as a Senior Director of Brand Marketing , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Director of Brand Marketing requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Director of Brand Marketing position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.