Senior Customer Advocacy Manager | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Sr. Customer Advocacy Manager 

At Skillsoft, we believe our customers are our greatest storytellers. We’re seeking a strategic marketer to lead our advocacy program, turning customer outcomes into one of our most powerful assets for sales, marketing, and brand impact. This role centers on customer storytelling, amplifying the voices of thought leaders and practitioners across industries that are transforming their workforces with Skillsoft.

In this exciting senior individual contributor role, you will have the opportunity to partner closely with Sales, Marketing, and Customer Success to identify and elevate customer advocates, build scalable programs, and deliver compelling narratives that demonstrate the impact of Skillsoft’s platform on business performance. This is a high-visibility role with direct influence on the company's next phase of growth.

Responsibilities:

• Own Skillsoft’s global customer advocacy program, including customer reference, peer reviews and awards.
• Build and manage a scalable customer reference program, including intake, advocate matching, approval workflows, tracking, governance, and guardrails to protect customer relationships and prevent advocate fatigue.
• Find, develop, and amplify customer stories that reinforce Skillsoft’s corporate narrative, product value, market differentiation, and measurable business outcomes.
• Develop strong relationships with senior customer stakeholders and create opportunities for them to share their experiences through case studies, testimonials, videos, peer engagement, events, media, and speaking opportunities.
• Partner with Sales and Customer Success to deliver high-impact customer proof that supports strategic deals, accelerates pipeline, strengthens competitive positioning, and deepens customer relationships.
• Partner with Product Marketing, Corporate Marketing, Field Marketing, Events, and Analyst Relations to activate customer stories across campaigns, web, social, analyst briefings, events, and field programs.
• Establish scalable systems, tools, and reporting to maintain approved customer proof points, track advocacy activity, measure business impact, manage participation, and grow program engagement.
• Ensure customers receive meaningful value from advocacy opportunities, positioning them as thought leaders while strengthening their partnership with Skillsoft.

Skills & Qualifications Required:

• 12+ years of experience in customer marketing, advocacy, or reference programs within B2B SaaS or enterprise technology with a Bachelor’s degree or commensurate experience.
• Skilled at and experience with building trust and relationships with executive-level customers and internal stakeholders.
• Strong storyteller experience who can translate outcomes into narratives that resonate with decision-makers.
• Be a Program-minded marketer who can balance near-term sales needs with long-term brand storytelling.
• Collaborative partner who thrives at the intersection of Sales, Customer Success, and Marketing.
• Ability to be organized, resourceful, and comfortable managing multiple initiatives at once.
• Energized by creating two-way advocacy programs that make customers feel celebrated and connected.

Target base salary range for this job requisition is anticipated to be approximately $155,000- $170,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

Expert Career Tips for Senior Customer Advocacy Manager Roles

To succeed in a competitive market as a Senior Customer Advocacy Manager, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Customer Advocacy Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Customer Advocacy Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.