Senior CRM Manager Data & Automation (m/w/d) | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Düsseldorf
• Job Type: Full-Time

Job Description

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and three markets end to end
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting

• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.

• Already using Klaviyo MCP or genuinely eager to work this way

• Very strong analytical mindset: you think in segmentation logic and test hypotheses

• Comfortable in Klaviyo's templating language (HTML+Liquid)

• Nice to have:

• Basic scripting (Python/JS) for data exports and automation

• Experience with SMS as a channe

• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.

We look forward to your application. No cover letter required – just tell us why you'd like to work with us and where you make a difference.

Find more English Speaking Jobs in Germany on Arbeitnow

Expert Career Tips for Senior CRM Manager Data & Automation (m/w/d) Roles

To succeed in a competitive market as a Senior CRM Manager Data & Automation (m/w/d), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior CRM Manager Data & Automation (m/w/d) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Düsseldorf and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Düsseldorf, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior CRM Manager Data & Automation (m/w/d) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.