Search Marketing Manager (m/w/d) - SEO-first, Performance-driven | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Reutlingen
• Job Type: Full-Time

Job Description

Über kameon

Wir entwickeln moderne SaaS-Lösungen im eigenen Haus – mit einem internationalen Team, kurzen Wegen und viel Gestaltungsspielraum. Bei uns begleitest du Ideen von der ersten Skizze bis zum live genutzten Produkt. Gemeinsam mit der bbg bitbase group verbinden wir Software und Compliance zu integrierten Systemen für komplexe Anforderungen.

Deine Rolle

Zur Verstärkung unseres Marketing-Teams suchen wir eine SEO-getriebene Persönlichkeit, die unsere organische Sichtbarkeit systematisch skaliert und Paid Search gezielt als Performance-Hebel einsetzt. Die Rolle vereint Inhouse-Verantwortung für kameon und bbg mit punktueller Mitarbeit an ausgewählten Kundenprojekten.

SEO ist der Kern deiner Arbeit, Paid Search ergänzt deine Strategie datengetrieben. Local SEO und AI Visibility bieten zusätzlichen Gestaltungsspielraum.

Was wir dir bieten

Ein modernes, internationales Arbeitsumfeld in einer offenen und kollegialen Atmosphäre mit innovativer Technik sowie herausfordernden Themen mit hohem fachlichem Anspruch und konkretem Nutzen sowohl für dich als auch für unsere Partner und Kunden.

Darüber hinaus: Flexible Arbeitszeiten in einer 38-Stunden-Woche, Mobile Office, Smartphone möglich, subventioniertes Mittagessen, betriebliche Altersvorsorge, subventioniertes Fitness-Abo, Corporate Benefits, Mitarbeiter-Events, Job Rad. Darüber hinaus unser Mindset: Teamspirit, offene Türen, Du-Kultur, gelebte Vielfalt.

Deine Aufgaben

SEO (Fokus)

• Entwicklung und Umsetzung einer ganzheitlichen SEO-Strategie (Onpage, Technical, Offpage)
• Aufbau skalierbarer Strukturen zur B2B-Leadgenerierung
• Keyword- & Intent-Analysen entlang komplexer Customer Journeys
• Optimierung von Seitenstruktur, interner Verlinkung und Content
• Zusammenarbeit mit Tech (Core Web Vitals, Crawling, Indexierung, strukturierte Daten)
• KPI-Definition, Tracking und kontinuierliche Optimierung

B2B-Linkbuilding & Autorität

• Aufbau hochwertiger Backlinks im SaaS-/B2B-Umfeld
• Identifikation relevanter Plattformen und Partnerschaften
• Steigerung der Domain-Autorität

Search Ads (Google & Microsoft)

• Planung, Steuerung und Optimierung von Kampagnen
• Verantwortung für Budget und Performance (z. B. CPL, Conversion Rate)
• Verzahnung von SEO- und Paid-Daten
• Weiterentwicklung von Tracking & Attribution (GA4)

Local SEO (Plus)

• Optimierung der lokalen Sichtbarkeit (GBP, NAP)
• Aufbau lokaler Landingpages und Bewertungen

AI Visibility (Perspektive)

• Beobachtung von AI Search Trends
• Erste Optimierungen für generative Suchumfelder

Dein Profil

• Mehrjährige praktische Erfahrung im SEO (Agentur oder Inhouse)
• Nachweisbare Erfahrung in der B2B-Leadgenerierung über SEO
• Erfahrung mit Google Ads; Microsoft Ads von Vorteil
• Sicher im Umgang mit Tools wie GA4, Search Console, SEMrush, Sistrix oder Screaming Frog
• Analytische, strukturierte und eigenständige Arbeitsweise
• Interesse an AI Search / generativer Suche
• Fließendes Deutsch und gute Englischkenntnisse

Was dich erwartet

• Klare SEO-First-Rolle mit direkter Performance-Verantwortung
• Kombination aus Inhouse-Wirkung und ausgewählten Kundenprojekten
• Hoher Gestaltungsspielraum beim Aufbau skalierbarer Search-Strukturen
• Moderne SaaS-Umgebung mit starkem Wachstumskurs

Sind wir ein Team? Dann melde dich bei uns!

Wir freuen uns auf deine aussagekräftige Online-Bewerbung. Deine Ansprechpartnerin ist Caroline Volk aus dem People & Culture Team.

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Expert Career Tips for Search Marketing Manager (m/w/d) - SEO-first, Performance-driven Roles

To succeed in a competitive market as a Search Marketing Manager (m/w/d) - SEO-first, Performance-driven, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Search Marketing Manager (m/w/d) - SEO-first, Performance-driven requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Reutlingen and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Reutlingen, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Search Marketing Manager (m/w/d) - SEO-first, Performance-driven position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.