Paid Social Specialist | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally.

The Role

We're looking for a Paid Social Specialist to own and scale Paddle's paid social programme.

Paid social plays a critical role in how Paddle reaches and engages its target audience across the full buyer journey - from building awareness with new audiences, to warming and accelerating target accounts, to driving pipeline. You'll be responsible for ensuring the right companies see the right creative and message at every stage of the journey.

You'll work hand-in-hand with Brand and Content teams to develop the assets, formats, and creative that make campaigns land - and bring the analytical rigour to continuously test, learn, and push performance further. This is a role for someone who is as excited about crafting a compelling creative hypothesis as they are about reading the data that comes back from it.

What you'll do

• Own Paddle's paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2.

• Own audience strategy: develop and maintain a robust audience framework with a focus on reaching and engaging the right companies and personas across paid social platforms.

• Drive ABM through paid social: work closely with the ABM team to build targeted campaigns that engage high-value accounts across the funnel - from initial awareness through to active pipeline acceleration.

• Partner with Revenue Marketing to activate campaigns: collaborate with the Revenue Marketing team to translate integrated campaign strategies into high-performing paid social programmes, ensuring messaging, timing, and targeting are aligned end-to-end.

• Work closely with the organic social team: align paid and organic strategies, share audience insights, and amplify high-performing content through paid.

• Lead creative experimentation: develop a clear point of view on the best formats for each platform and goal — from video and carousel to document ads, thought leadership ads, and conversation ads — run a rigorous, ongoing programme of testing to continuously push performance further.

• Own attribution and reporting: track and report on key metrics (impressions, engagement, CPL, MQLs, pipeline, revenue influence) and deliver clear, regular stakeholder updates that connect paid social spend to business outcomes.

• Manage budget with rigour: track and forecast spend and efficiency metrics (CPL, CPA, ROAS) across campaigns, platforms, and markets. Make confident, data-driven recommendations on budget allocation.

• Stay ahead of the curve: monitor platform updates, new ad formats, and industry trends - and bring forward-looking recommendations to the team.

We'd love to hear from you if you are

• Experienced in managing B2B paid social campaigns at scale, with 6+ years of hands-on experience across LinkedIn Ads and other social platforms, and a track record of driving measurable pipeline and revenue growth.

• Deep in Person Based Advertising & ABM - you understand how paid social fits into an account-based marketing strategy and have experience building campaigns that move high-value accounts through the funnel. Have experience in Influ2.

• A creative thinker with an analytical edge — you have strong instincts for what makes great B2B ad creative, back them up with structured experiments and data, and are excited about using AI tools to generate, test, and optimise creative faster.

• Comfortable managing significant budgets with precision, making confident decisions on allocation across platforms and campaigns.

• A strong cross-functional collaborator, able to work seamlessly with Revenue Marketing, ABM, Content, Brand, Sales, and Organic Social teams

• Analytically sharp and commercially minded, able to translate campaign data into clear insights and communicate impact to stakeholders at all levels.

• Comfortable using AI tools to move faster and work more efficiently — whether that's for research, copy generation, reporting, or finding new ways to get more done without compromising on quality.

• Comfortable operating autonomously in a fast-moving environment, balancing strategic thinking with hands-on execution.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Our Values

• Paddle Together - “None of us, is as smart as all of us”

• Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”

• Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members generous holiday leave and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

Expert Career Tips for Paid Social Specialist Roles

To succeed in a competitive market as a Paid Social Specialist, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Paid Social Specialist requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Paid Social Specialist position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.