Paid Media Manager | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

The role

As a Paid Media Manager, you will lead the planning, execution, and optimisation of paid media campaigns across digital channels with a primary focus on paid social (LinkedIn, Meta) driving demand generation, audience engagement and business growth.

You will leverage data, insights and testing methodologies to maximise campaign performance, identify new opportunities and deliver measurable results. Working closely with cross-functional teams, you will translate marketing objectives into effective media strategies while ensuring campaigns are executed efficiently, on time, and in line with best practices.

Duties and responsibilities

The role is defined, but not limited to, the following:

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives.
• Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals.
• Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives.
• Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results.
• Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness.
• Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices.
• Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact.
• Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings.
• Ensure all paid media activities comply with internal processes, policies and quality standards.
• Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team.
• Support additional marketing initiatives and projects as required to meet evolving business needs.

Essential Skills and Experience

• Proven experience in paid media, digital marketing or performance marketing, with ideally 5+ years' experience managing campaigns across multiple digital channels.
• Strong understanding of paid search, paid social and digital advertising principles, including campaign planning, optimisation, targeting and performance measurement.
• Experience using advertising and analytics platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, or similar tools.
• Strong analytical skills with the ability to interpret data, identify trends and translate insights into actionable recommendations.
• Experience monitoring campaign performance and implementing optimisation strategies to improve results and return on investment.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across marketing, creative and business teams.
• Strong organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
• High attention to detail and a commitment to delivering accurate, high-quality work.
• A proactive approach to problem-solving, with the ability to identify opportunities and drive continuous improvement.
• A bachelor's degree in Marketing, Business, Communications or a related field is desirable, or an equivalent combination of education, training and relevant experience.

What We Offer 

Upon joining Cision, you will immediately have access to a range of benefits that are fully or partially funded by the company and form part of your overall benefits package. These benefits include:

• Cision Group Personal Pension Scheme
• Life Assurance
• Healthcare cash plan
• Dental Insurance
• Private Medical Insurance (For directors and above only)
• Gym Subsidy
• Cycle to Work
• Discounted Dining
• Virtual GP
• Employee Assistance Programme (EAP)
• Eye Care Test
• Cision Global Charitable Giving Program
• BenefitHub (Retail discounts)

If this opportunity feels like the right fit for you, we’d love to hear from you! Please note that for this role, we are only able to consider candidates who are already based in the country of employment.

#LI-FR1 #LI-Remote

Expert Career Tips for Paid Media Manager Roles

To succeed in a competitive market as a Paid Media Manager, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Paid Media Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Paid Media Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.