Online Marketing Manager | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Munich
• Job Type: Full-Time

Job Description

Toolramp is building the AI operating system for UK trades businesses.

We help repair, maintenance, and home service companies win more jobs, reduce admin, manage bookings, send quotes and invoices, take payments, and run their business more professionally from one place.

We are a young, fast-moving startup with a practical mission: make modern software simple, useful, and accessible for trades companies that are still managing too much through phone calls, WhatsApp, spreadsheets, and disconnected tools.

We are looking for a hands-on Online Marketing Manager to help us grow Toolramp through performance marketing and social media campaigns.

This is a part-time (30-40%) role for someone who knows how to plan, launch, manage, and improve paid campaigns across Google, Bing, and Meta platforms. You should be comfortable working independently, testing new ideas quickly, reviewing performance data, and making practical recommendations that improve lead generation and customer acquisition.

The role is ideal for someone with solid PPC and paid social experience who enjoys working close to the business, not just managing campaigns from a distance.

Tasks

Manage and optimise PPC campaigns across Google Ads and Microsoft Advertising, including keyword research, ad copy, campaign structure, bidding, landing page feedback, and performance tracking.

Plan, launch, and improve paid and organic social campaigns across Meta platforms, especially Instagram and Facebook.

Monitor campaign performance, identify what is working, and make clear recommendations to improve conversion rates, cost per lead, and customer acquisition efficiency.

Work closely with the founders to test messaging, offers, landing pages, and creative angles for UK trades businesses.

Support the development of simple reporting dashboards and weekly performance updates.

Help improve the connection between paid campaigns, website journeys, sign-up flows, and follow-up processes.

Bring ideas for new campaigns, audiences, creatives, and tests, while staying focused on practical execution and measurable results.

Requirements

Hands-on experience with Google Ads, ideally including search campaigns, conversion tracking, keyword optimisation, and campaign testing.

Experience with Microsoft Advertising / Bing Ads, or willingness to manage it alongside Google Ads.

Practical experience running paid campaigns on Meta platforms, especially Instagram and Facebook.

Good understanding of performance marketing metrics such as CTR, CPC, CPA, conversion rate, ROAS, lead quality, and funnel drop-off.

Ability to write and improve short-form ad copy.

Comfortable reviewing campaign data and explaining clearly what should change and why.

Hands-on, reliable, structured, and happy to work in an early-stage startup environment.

Fluent written and spoken English.

Based in or near Munich, with the ability to work from the office at least one day per week.

Experience marketing SaaS, marketplace, trades, construction, home services, or SME-focused products is nice to have.

Experience with Webflow, Google Tag Manager, Google Analytics, Hotjar, PostHog, or similar tools is nice to have.

Experience with landing page testing, conversion rate optimisation, or marketing attribution is nice to have.

Benefits

A flexible part-time role with real ownership over performance marketing.

The opportunity to help build and scale a startup from an early stage.

A practical, fast-moving environment with short decision paths.

Direct collaboration with the founding team.

The chance to shape Toolramp’s customer acquisition engine from the ground up.

This role is best suited to someone who enjoys doing the work, not just managing it.

We are looking for someone who can take real ownership of Toolramp’s online marketing activity across PPC and social media. You should be comfortable opening the ad accounts, reviewing the numbers, writing the ads, testing campaigns, spotting problems, and helping us improve week by week.

This is a role for someone who wants responsibility, not just tasks. You will own the topic, bring ideas, make recommendations, and help build a practical customer acquisition engine from the ground up.

If you are commercially minded, practical, data-driven, and excited by the idea of helping trades businesses run better, we would like to hear from you.

Find more English Speaking Jobs in Germany on Arbeitnow

Expert Career Tips for Online Marketing Manager Roles

To succeed in a competitive market as a Online Marketing Manager, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Online Marketing Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Munich and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Munich, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Online Marketing Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.