Marketing Manager im B2B Online-Marketing, 100 % remote | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Hamburg
• Job Type: Full-Time

Job Description

Über uns:
Die Leadeffect GmbH mit Sitz in Hamburg unterstützt mehr als 70 IT-Unternehmen als langfristiger Online-Marketing-Partner; schwerpunktmäßig in den Bereichen Webdesign, SEO, SEA, LinkedIn und E-Mail-Marketing.

Projektbeschreibung:
Bist du der Typ, der gern datengetrieben arbeitet, bei den Kanälen immer auf dem neuesten Stand ist und Kampagnen nicht nur umsetzt, sondern strategisch vorantreibt? Bei uns übernimmst du die Verantwortung auf Kanalebene: Du planst, steuerst und optimierst die Kampagnen unserer Kunden und entwickelst passende Strategien zielgerichtet, performanceorientiert und mit vollem Ownership.

Aufgaben

Deine Aufgaben:

Strategie für den Kunden auf Kanalebene entwickeln

E Mail Outreach

• Entwerfen von E-Mails
• Entwerfen von E-Mail Sequenzen mit Apollo oder ähnlichen Tools
• technisches E-Mail Setup zur Erhöhung der Delivery
• Filtern und individualisieren von Kontakten mithilfe von KI
• Auswerten und Optimieren der Sequenzen

Google Ads Kampagnen

• SEA Keyword Analysen
• SEA Kampagnen planen, aufsetzen, optimieren und auswerten
• Ad Copies schreiben
• Reportings erstellen

Conversion Tracking mit dem Google Tag Manager und Analytics

• Tracking Konzepte für Webseiten
• Erstellung von Analytics Reports

Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung)

• Auswertung des Nutzerverhaltens auf der Webseite
• Conversion Optimierung von Landing Pages und der Website
• Landing Page Entwürfe
• Optimierung des Nutzers Funnels hinsichtlich Conversions

Weiterentwicklung von Kanälen

• neue Trends und Möglichkeiten finden

Zusammenarbeit mit dem Projekt Manager

• Erstellen von Reportings, Analysen und Dokumentationen
• Kundensupport
• vereinzelt: Teilnahme an Kunden-Meetings

Qualifikation

Must-haves

• Erfahrung im Online-Marketing (mindestens 2 Jahre) und
• Kenntnisse im Umgang mit digitalen Tools und Plattformen
• proaktives und analytisches Mindset, lösungsorientiertes Denken
• lernbereit, schnelle Auffassungsgabe
• Offenheit, Kontaktfreude und Kommunikationsstärke
• zuverlässige und detailorientierte Arbeitsweise
• hohe IT-Affinität
• Deutsch: am besten C1, bist du bei B2 - zahlen wir deinen Kurs, wenn du Lust hast, weiterzulernen; Englisch Business Level

Nice-to-haves

• Erfahrung im B2B Marketing (idealerweise im IT-Bereich)
• Google Ads-Erfahrung, fundiertes Wissen in Keyword-Recherchen, Kampagnen- Optimierung
• Erfahrung mit E-Mail Copywriting (Apollo oder ähnliche Tools)

Wenn du nicht alle Kriterien erfüllst, bilden wir dich gern aus.

Benefits

Projektrahmen und Benefits

• Zusammenarbeit als Festanstellung oder auf Freelancer-Basis
• Start: so bald wie möglich
• mind. 20 Stunden pro Woche bis Vollzeit
• 100 % remote
• Kommunikation in Zeitzone CET (Berlin) erwartet, max. +/- 2 Stunden
• partnerschaftliche Zusammenarbeit (strategisch steht immer ein Projekt Manager zur Seite)
• Zugang zu unserer eigenen Ausbildungsplattform für B2B-Marketing, für kontinuierliche Weiterbildung und den Ausbau deiner Marketing-Expertise

So bewirbst du dich:

über diese Plattform

Sende uns bitte

• eine kurze Vorstellung deiner Person
• deine relevanten Erfahrungen
• deine Verfügbarkeit und Gehalts- oder Honorarvorstellung

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Expert Career Tips for Marketing Manager im B2B Online-Marketing, 100 % remote Roles

To succeed in a competitive market as a Marketing Manager im B2B Online-Marketing, 100 % remote, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Marketing Manager im B2B Online-Marketing, 100 % remote requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Hamburg and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Hamburg, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Marketing Manager im B2B Online-Marketing, 100 % remote position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.