Marketing Manager, Content & AI Enablement | JobSetuu

Description

Job Overview

• Source: Remotive

Job Description

Title: Marketing Manager, Content & AI Enablement

Location: Fully Remote

Reports To: VP, Marketing & Communications

Pharmacy benefit management is a $500B+ industry most people have never heard of — but it has a major impact on how prescription drugs are priced, accessed, and paid for. Expion Health is at the forefront of changing how that system works.

We sit at the intersection of data, technology, and pharmacy economics, helping clients stay ahead of a rapidly evolving market. We are also in the middle of a company-wide AI transformation, with teams across the business rethinking how work gets done.

We are looking for a Marketing Manager, Content & AI Enablement  to help our marketing team create stronger work faster by combining AI ingenuity with marketing fundamentals. This is not a role for someone who wants to use AI around the edges. It is for someone who wants to help build a more modern, faster, smarter marketing function from the inside.

You do not need to be a professional copywriter, designer, developer, or digital media expert. But you do need to know what strong marketing looks like: clear writing, sharp messaging, smart design, audience relevance, brand consistency, and content that actually gets people to pay attention.

You should already be using AI tools beyond basic experimentation. You are not just asking ChatGPT for a caption once in a while. You are using AI to draft, edit, ideate, summarize, repurpose, design, produce, test, and improve how work gets done. You are curious about what comes next: smarter prompts, reusable workflows, AI skills, agents, automations, AI-assisted video creation, presentation development, and content systems that make marketing faster and better.

Most importantly, you are leaning into how AI can evolve marketing. You are not scared of new tools. You are curious, hands-on, self-directed, and excited to figure things out.

Enhance Creative Excellence and Marketing Content Production

You will use AI tools and marketing platforms to produce and improve marketing assets across touchpoints.

·         Create and enhance presentations, sales enablement materials, thought leadership pieces, email newsletters, press releases, social graphics, short-form videos, internal communications, campaign assets, and ad copy.

·         Turn raw inputs — SME interviews, transcripts, notes, outlines, webinars, research, briefs, or existing materials — into polished marketing content.

·         Repurpose long-form content into LinkedIn posts, sales slides, email campaigns, short videos, social graphics, newsletter content, and internal updates.

·         Improve existing content for clarity, structure, message strength, visual polish, brand alignment, and audience relevance.

·         Use AI to accelerate drafting, editing, summarization, ideation, versioning, QA, creative development, and content adaptation.

·         Make sure AI-assisted content is accurate, on-brand, audience-appropriate, and ready for review or publication.

Build AI-Enabled Marketing Workflows

You will help the marketing team move beyond one-off AI use and toward practical, repeatable workflows.

·         Build and refine prompts, templates, workflows, and repeatable processes for common marketing needs.

·         Explore advanced AI use cases for marketing, including skills, agents, automations, AI-assisted landing pages, video development, presentation creation, content repurposing, and campaign testing.

·         Identify where AI can improve speed, quality, consistency, and scale across the marketing team.

·         Help document best practices for responsible AI use, including accuracy, brand voice, compliance, privacy, and quality control.

·         Stay current on emerging AI tools and recommend practical ways to use them in real marketing work.

Support Digital Marketing and Campaign Activation

You will support marketing efforts across content, paid promotion, SEO, and email by using platforms, tools, and AI to:

·         Support SEO and AI search optimization through content updates, keyword research, metadata, and performance optimization.

·         Assist with campaign strategy, planning, asset development, testing, launch, and optimization.

·         Support the creation of simple marketing dashboards or centralized views of content and campaign performance.

Improve Marketing Project Management and Content Operations

You will help make marketing work easier to create, manage, review, and reuse.

·         Identify opportunities to use AI or technology to improve how marketing content gets created and delivered.

·         Optimize project planning, timelines, workflows, and asset tracking.

·         Enhance collaboration, feedback, and approval processes.

·         Improve the organization, management, and reuse of marketing assets and finished materials.

Required:

·         Degree in Marketing, Communications, Journalism, Digital Media, Design, Business, or a related field — or equivalent demonstrated work.

·         Foundational understanding of marketing principles and best practices with 1–5 years of experience or demonstrated strength in at least one of the following areas:

o   Brand marketing and development

o   Content marketing and production (thought leadership, newsletters, press releases, content production, webinars, etc).

o   Sales enablement (tradeshow/industry activation and partnerships, sales materials and presentations, product marketing)

o   Digital marketing (SEO, SEM, paid social, Google Ads, email marketing, landing pages, campaign optimization, etc).

·         Good writing ability and strong editing judgment, with the ability to write clear, human copy that does not sound generic or templated.

·         Strong eye for content quality, message clarity, visual presentation, design, and brand fit.

·         Hands-on experience using AI tools as part of how you create or work.

·         More than beginner-level curiosity and experience with AI tools such as ChatGPT, Claude, Gemini, AI video tools, AI avatar tools, image-generation tools, or similar.

·         Experience using marketing, creative, or campaign tools such as LinkedIn Ads, Google Ads, PowerPoint, Canva, Adobe, CapCut, Mailchimp, SurveyMonkey, CMS platforms, project management tools, or similar.

·         Comfortable with turning raw inputs, loose direction, or broad marketing needs into powerful ideas, impactful content or a smart strategy. 

·         Self-directed, resourceful, and comfortable working through ambiguity.

·         Willingness to experiment, learn, document, and improve how work gets done.

·         Strong attention to detail and project management skills

Preferred:

·         A portfolio of relevant work

·         Experience with or strong interest in marketing to B2B audiences

·         Marketing project management, campaign coordination, content operations, or creative production.

·         Experience with AI-assisted presentation creation, short-form video, voiceover, avatar-based video, social graphics, landing page creation, or content repurposing

·         Experience building prompt libraries, reusable templates, automations, skills, agents, or structured AI workflows

·         Experience supporting healthcare, B2B, regulated industries, or agency environments

In the first 4 months:

·         Develop a solid working understanding of the business, brand, audiences, solutions, and marketing priorities.

·         Build a clear point of view on how AI can help the marketing team work faster, smarter, and more creatively.

·         Identify and prioritize practical AI enablement opportunities for marketing content ideation, creation, repurposing, review, and production.

·         Experiment with advanced AI applications such as skills, agents, automations, and structured workflows.

·         Build reusable prompt libraries, templates, workflows, collaboration processes, and review steps for use across the marketing team.

·         Improve the quality, consistency, speed, and polish of AI-assisted marketing content.

This role exists because marketing is changing fast, and we'd rather lead that change than react to it. You won't be asked to use AI around the edges or pilot it on a side project. You'll help rebuild how our marketing team creates, ships, and scales work — with real budget, real support, and real room to experiment.

If you're already pushing past basic AI use and want an environment that will push you further, this is that seat. The tools are new, the playbook is being written, and you'll help write it.

Our values say it best: Build boldly, improve relentlessly. If that resonates with how you want to work, we want to talk.

·         100% remote – work anywhere in the US

·         Medical, dental & vision insurance

·         HSA & FSA options

·         Access to GLP-1 weight loss program

·         Short & long-term disability

·         Life Insurance and AD&D

·         401(k) with company match

·         Paid Time Off

·         Phone & internet allowance

·         Town halls & direct access to executive leadership

·         A company that is genuinely investing in AI – and in you!

Expion Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Marketing Manager, Content & AI Enablement position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.