Marketing Growth Manager, Global Programs | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Key Responsibilities:

What Success Looks Like

Within the first 90 days, this person will have:

Established a clear operating cadence and performance scorecard.

Created visibility into weekly and quarterly pipeline generation performance across meetings, opportunities, conversion, and pipeline outcomes.

Improved alignment between Marketing, Sales, and pipeline generation partners teams on ICP, personas, messaging, and campaign priorities.

Launched initial AI-enabled experiments to improve outreach personalization, lead follow-up, account research, or nurture.

Addressed major performance, process, partner, or data quality issues.

Within 6–12 months, this person will have:

Improved pipeline generation and conversion across inbound, outbound, and account-based programs.

Developed scalable, data-driven pipeline generation programs leveraging AI-enabled workflows, automation, and coordinated execution across Marketing, Sales, and external partners.

Improved conversion from inquiry to meeting, meeting to opportunity, and opportunity to qualified pipeline.

Developed AI-assisted workflows that improve speed, personalization, operational efficiency, and buyer engagement across pipeline generation programs.

Built a consistent feedback loop between Sales, Marketing, Product Marketing, and external partner execution.

Required Qualifications

5+ years of experience in B2B SaaS growth marketing, demand generation, revenue marketing, GTM operations, pipeline generation, sales development operations, or related revenue growth functions.

Experience supporting pipeline generation, revenue programs, demand generation, sales development operations, GTM program management, and/or external pipeline generation partnerships. 

Strong understanding of pipeline generation across inbound follow-up, outbound prospecting, ABM, campaign follow-up, nurture, and sales handoff.

Demonstrated ability to manage toward revenue outcomes, not just activity metrics.

Experience partnering with Sales on account priorities, personas, outreach strategy, meeting qualification, and pipeline expectations.

Strong analytical skills and comfort working with funnel metrics, conversion data, Salesforce reports, campaign performance, and pipeline attribution.

Hands-on experience with GTM systems such as Salesforce, HubSpot, Gong, sales engagement platforms, enrichment tools, intent data, AI research tools, or outbound automation platforms.

Track record of experimentation, iteration, and using data to improve conversion.

Strong communication skills, including writing clear briefs, performance summaries, campaign instructions, and executive updates.

High ownership mentality, strong operational discipline, and comfort holding internal and external teams accountable.

"Nice to Have" Qualifications

Experience in cybersecurity, developer tools, DevOps, infrastructure software, open source, software supply chain, or enterprise SaaS.

Experience marketing or selling to security, application development, DevOps, platform engineering, or IT leadership personas.

Experience managing global pipeline generation programs across North America, EMEA, and/or APAC.

Experience building AI-assisted workflows for sales development, account research, lead scoring, outreach personalization, follow-up, or nurture.

Familiarity with tools such as Outreach, Salesloft, Apollo, Clay, ZoomInfo, 6sense, Demandbase, Qualified, Chili Piper, Mutiny, Lavender, Regie.ai, ChatGPT, Perplexity, or similar GTM AI tools.

Experience in high-growth or private equity-backed environments.

Things that we are proud of

• 2025 AI Compliance Solution of the Year - AI Breakthrough Awards

• 2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology

• 2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)

• 2023 Fast Company Best Places for Innovators

• 2023 Gartner's Magic Quadrant

• 2023 Software Report's Top 100 Software Companies

• 2023 BuiltIn Best Places to Work

• 2022 Frost & Sullivan Technology Innovation Leader Award

• 2022 PeerSpot Silver Peer Award in Software Composition Analysis

• 2022 Tech Ascension Best DevOps Security Solution Award

• 2022 NVCT Cyber Company of the Year

Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much-needed and deserved rest.

Paid Volunteer Time Off (VTO)

At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.

Expert Career Tips for Marketing Growth Manager, Global Programs Roles

To succeed in a competitive market as a Marketing Growth Manager, Global Programs, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Marketing Growth Manager, Global Programs requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Marketing Growth Manager, Global Programs position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.