Description

Job Overview

• Source: WeWorkRemotely

Job Description

Headquarters:
URL: https://www.lulacommerce.com

SMB GTM Lead

About Lula

Convenience stores are the most underserved vertical in digital commerce — and we're fixing that. Lula is the commerce platform built exclusively for c-store operators, powering digital ordering, delivery, and in-store commerce for thousands of locations across the US. We've processed 10M+ orders, and our products — Lula Hub, Lula Direct, and Lula Solo — help convenience stores and quick-service kitchens compete as modern, omnichannel retailers.

The Role

We're hiring an SMB Sales Representative to be the voice of Lula for independent convenience store and QSR owners across the US. This is a phones-first role: you'll spend your day on the phone with store owners and managers, turning warm interest into live, earning stores on the Lula platform.

Your north star is simple — get the owner to complete a short signup and go live on delivery. You'll work a curated list of warm leads (stores that have already raised their hand), make the value obvious in plain terms, and walk owners across the finish line. The people who thrive in this seat are relentless, genuinely likeable on the phone, and energized by a clear daily number.

This is high-volume, high-rhythm work. If you light up at a full dial schedule and a tally of the stores you activated this week, you'll do well here. This isn't a strategy or management seat — but it's where our SMB motion gets built, and the person who eventually owns that playbook and the team behind it will come from this chair.

What You'll Do

• Own a daily dial cadence against a curated list of warm SMB leads — independent convenience stores and QSRs that sell branded hot food.

• Reach owners and decision-makers, build trust fast, and explain in plain terms how Lula gets their store onto DoorDash, Uber Eats, and Grubhub with one tablet and zero added hassle for their staff

• Use the earnings estimator to show owners what stores their size typically earn from delivery in their area

• Get owners to complete signup and go live — that's the win

• Handle the common objections ("no time," "already on DoorDash," "no monthly fees," "sounds complicated") with clarity and confidence

• Work your list with discipline — call in the right windows, log every outcome cleanly, and follow up on commitments without letting leads slip

• Hit and beat a weekly activation target

• Feed real signal back to the team — what's landing, where owners push back, which leads convert — so we keep sharpening the pitch and the list

What We're Looking For

• 3–5+ years in a phones-heavy sales role — inside sales, telesales, SDR/BDR, or SMB field sales (restaurant, retail, c-store, payments, or SaaS a strong plus)

• You genuinely like the phone — you can build rapport in 30 seconds with a busy owner who's ringing up a customer mid-call

• Comfortable with high daily dial volume, and motivated by being measured on outcomes rather than activity for its own sake

• Clear, plain-spoken communicator — you can explain rev share, the free trial window, and the tablet without making any of it sound complicated

• Organized and disciplined with a lead list or CRM; you log outcomes accurately and never drop a follow-up

• Resilient and self-motivated — a "no" doesn't rattle you, and you keep your energy up across a full day of calls

• US-based and authorized to work in the US; comfortable working US business hours across time zones

Nice to Have

• Experience selling to independent convenience stores, gas stations, or quick-service restaurants

• Familiarity with delivery marketplaces (DoorDash, Uber Eats, Grubhub)

• Experience with a self-serve / product-led signup motion — you've handed customers off to a product, not just closed a contract

• Spanish or other language fluency to reach a broader owner base

• Comfort with sales tooling (dialers, CRM, lead enrichment)

Why Lula

You'll be early on Lula's SMB sales motion, with a direct line to leadership and real influence on how we reach the next several thousand stores. The activations you drive show up directly in company growth — there's no ambiguity about whether your work matters. We value speed, honest pushback, and getting things done over process for its own sake. As the motion grows, the people who built it from the phones up are first in line to grow with it.

We offer a competitive base plus performance incentives tied to activations, meaningful equity, and full benefits.

To apply: https://weworkremotely.com/remote-jobs/lula-commerce-smb-gtm-lead

Expert Career Tips for Lula Commerce: SMB GTM Lead Roles

To succeed in a competitive market as a Lula Commerce: SMB GTM Lead, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Lula Commerce: SMB GTM Lead requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Lula Commerce: SMB GTM Lead position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.