OVERVIEW
In your new role as Performance Marketing Manager, you will provide performance analysis and data-driven insights to measure and improve our customer engagement and campaign success. Your expertise and analytical mindset ensure every campaign reaches its goal, with a specific focus on lead generation and customer journey management for our B2B solutions.
KEY RESPONSIBILITIES
YOUR RESPONSIBILITIES
- Supports the strategic planning, execution, and optimization of performance marketing campaigns (e.g., via Google, LinkedIn, Meta).
- Participates in the creation and implementation of campaign-specific content for impactful sales campaigns.
- Creates compelling reports and forecasts, and tracks campaign performance continuously to analyze profitability of individual strategies.
- Consistently meets the needs of our customers and ensures a seamless customer journey across all touchpoints.
- Tests the most critical key performance indicators (KPIs) or conversion rates to continuously improve the effectiveness of key marketing and sales efforts.
- Acts as a primary point of contact between external marketing partners (e.g., Google, LinkedIn, Meta) and the sales team.
REQUIREMENTS
YOUR PROFESSIONAL SKILLS
- Practical experience in areas such as lead generation, performance marketing, digital marketing, and social media, preferably in a B2B context.
- Proficiency in using digital advertising tools (e.g., LinkedIn Campaign Manager, Google Ads, Meta for Business).
- Experience with digital marketing and analytics tools like Google Analytics, Google Tag Manager, and LinkedIn/Meta Ad Manager.
- A passion for direct customer engagement and conversion.
- Strong understanding of digital marketing and sales, with a focus on B2B and a hunger for continuous improvement.
- Exceptional analytical and creative skills, able to derive actionable recommendations based on your expertise.
- Adept at developing and innovating digital tools and marketing strategies.
- Capable of delivering persuasive media decisions with a clear argument and consideration of business and marketing goals.
- Adept at creating visually engaging presentations using tools like Microsoft PowerPoint.
EDUCATION
YOUR EDUCATION
- A strong educational background in marketing, business, or a related field, with a focus on analytical and creative skills.
- Previous experience with digital marketing, sales, and performance optimization, ideally in a B2B environment.
REWARDS
YOUR BENEFITS
- Access to the latest technology, both for our customers and internally.
- Opportunity to grow and develop within the team with regular feedback sessions.
- Flexible working hours and locations, and an open work culture that truly embodies the “new work” concept.
- The ability to quickly take on responsibilities and assume leadership roles.
- A comfortable and collegial work environment with a pleasant atmosphere.
We are excited to receive your application with your resume, cover letter, and personal statement.
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