Transforming the Grocery Industry
At Instacart, we are reshaping the grocery industry with a focus on bringing love to food through our mission to connect people with their favorite meals. Our vision is to serve millions of individuals by providing a reliable service that allows them to enjoy their groceries without the stress of traditional grocery shopping. We are on a mission to offer safe and flexible earning opportunities to our Personal Shoppers.
Instacart is committed to offering its employees the flexibility to choose where they do their best work — whether it's from home, an office, or a favorite coffee shop — while also fostering a strong community through regular in-person events. We believe that the best approach to work is determined by the individual and their preferences, and that everyone should have access to the food they love and more time to enjoy it together.
Instacart is a Flex First team that understands that everyone has a unique way of working. This means that we offer employees the flexibility to choose where they do their best work, while still staying connected and building community through regular in-person events. We believe in the power of teamwork and the importance of collaboration, and we're committed to creating a workplace where everyone can thrive.
As part of the Ad Product Team, you will play a critical role in shaping the future of how brands connect with shoppers across the Instacart platform. This is a high-impact, technically complex space where your work will directly influence the health of the ads ecosystem. You will be working closely with a team of talented machine learning engineers and ads engineers who are at the forefront of what's possible in retail media. This role offers the opportunity to work on groundbreaking projects and help shape the future of ads and retail media.
If you're energized by ambiguous, high-stakes problems, fluent in the language of ML and online advertising, and eager to accelerate experimentation in a fast-moving environment — this is the role for you.
Overview
The Ad Product team at Instacart is responsible for driving core auction understanding and marketplace balance within the Ads Quality domain. This is a high-impact, technically complex space where your work will directly influence the health of the ads ecosystem — from how auctions are structured and optimized to how quality signals inform ranking and relevance.
As a Senior Product Manager, you will own the product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and the signals that govern ad ranking and relevance across Instacart's retail media network. You will drive the strategy and execution for increasing the velocity of experimentation across the ads quality team by designing frameworks that allow the team to test, learn, and iterate faster without sacrificing rigor or integrity. You will work hands-on with machine learning engineers and ads engineers to translate complex ML model outputs and auction dynamics into clear product requirements, hypotheses, and measurable outcomes. You will define and track the right success metrics for ads quality, navigating tradeoffs between advertiser performance, shopper experience, and marketplace health. And you'll operate in a fast-paced, constantly evolving environment where priorities shift, new data surfaces frequently, and the ability to make good decisions under uncertainty is essential to moving the business forward.
About the Job
- Own the product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and the signals that govern ad ranking and relevance across Instacart's retail media network.
- Drive the strategy and execution for increasing the velocity of experimentation across the ads quality team by designing frameworks that allow the team to test, learn, and iterate faster without sacrificing rigor or integrity.
- Work hands-on with machine learning engineers and ads engineers to translate complex ML model outputs and auction dynamics into clear product requirements, hypotheses, and measurable outcomes.
- Define and track the right success metrics for ads quality, navigating tradeoffs between advertiser performance, shopper experience, and marketplace health — and communicating those tradeoffs clearly to senior stakeholders.
About You
Minimum Qualifications
- 2+ years of product management experience in online advertising, ad tech, or a closely related domain — with a demonstrated understanding of auction mechanics, bidding systems, or ad quality signals.
- 2+ years of experience working directly with machine learning teams or ML-driven products, with the ability to engage substantively in technical conversations about model design, evaluation, and tradeoffs.
- Proven track record of defining and executing on product roadmaps in complex, data-rich environments with multiple cross-functional stakeholders.
- Strong analytical skills with experience using data to inform product decisions, measure impact,
