What You Can Expect
Workvivo, acquired by Zoom in 2023, enhances organizational connections, engagement, and communication through its AI-powered employee experience platform. The Field Marketing Manager EMEA oversees regional marketing efforts, executing a tiered Account-Based Marketing (ABM) strategy for key accounts, creating regional field calendars, and collaborating closely with Sales teams to drive pipeline growth. This impactful role requires managing regional initiatives, fostering partnerships, and delivering measurable results. The position operates in a hybrid capacity from Ireland.
About the Team
Join the Global Field & Strategic Events team within the broader Growth & Demand Generation function. Our buyers are enterprise leaders, including CHROs, CIOs, and Internal Communications leaders, operating within a B2B SaaS or enterprise technology environment.
Responsibilities
- Execute the EMEA field marketing strategy as a tiered ABM approach: 1:1 for top accounts, 1:few for clusters, and 1:many/ABX for scale - not just familiarity with the concept.
- Build and manage the regional field calendar in collaboration with Sales and SDR leadership, customized to account tier, concentration, and deal stage.
- Own a pipeline target for the EMEA region, generate and accelerate pipeline across all account levels, and maintain consistent standards with other demand channels.
- Support the strategy and execution of global flagship events, such as Workvivo Engage, as part of the broader ABX initiative in EMEA.
- Manage the regional field and events budget while ensuring accountability for pipeline efficiency rather than focusing solely on event volume or attendance.
- Build and maintain the transition process with Sales Development and Sales to ensure every account receives timely, coordinated follow-up aligned with the origin's engagement level. Partner with Revenue Operations to manage attribution and route leads effectively across all three tiers within the United States.
- Execute the playbooks and processes outlined by the Global Lead of Field and Strategic Events while contributing to their continuous improvement.
- Represent EMEA field and events performance in regional and global reporting, with pipeline contribution as the primary focus.
What We're Looking For
- 5+ years in field marketing, ABM, or integrated marketing, ideally within a B2B SaaS or enterprise technology environment.
- Demonstrate experience executing a tiered ABM motion: 1:1 for top accounts, 1:few for clusters, and 1:many/ABX for scale - not just familiarity with the concept.
- Demonstrate expertise in optimizing pipeline efficiency beyond event volume, focusing on cost-effectiveness and measurable outcomes rather than attendance or brand metrics.
- Manage a regional field budget and report pipeline contributions to senior leadership effectively and accurately.
- Collaborate effectively across functions while working closely with Sales, Sales Development, and Demand Generation teams to achieve shared objectives.
- Possess experience in SaaS or B2B technology. Demonstrate knowledge in HR technology, employee experience, or a related field.
- Present performance data and strategy effectively to senior leadership.
- Reside in the EMEA region and travel regionally when necessary.
Salary Range or Target Earnings
- Minimum: €71,500.00
- Maximum: €125,100.00
Work Styles
We operate in a hybrid capacity from Ireland, with the work style indicated in the job description/posting.
Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.
About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We're problem-solvers, working at a fast pace to design solutions with our customers and users in
