Head of SEO | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

Ruby Labs is looking for a Head of SEO to own and lead our SEO efforts across the company. You will lead a small team of SEO professionals, set the strategy, and personally drive results that move the needle on organic visibility, brand dominance, and revenue.

This role goes beyond traditional SEO. We expect our Head of SEO to be deeply fluent in AI-driven search, including Generative Engine Optimisation (GEO) and strategies to ensure our brands are surfaced and recommended by large language models (e.g.GPT, Claude, Gemini…).

The search landscape is evolving fast, and we need someone who is already operating ahead of the curve.

If you have a proven track record of dominating first-page Google results, building powerful backlink profiles, and fully owning the SERPs for the brands you've worked on, and if you can show us the results to prove it, we want to hear from you.

Key Responsibilities

• SEO Strategy & Ownership: Define and lead the SEO strategy across all Ruby Labs brands, ensuring a cohesive and prioritised approach to organic growth. Own the full roadmap, from technical SEO and content to link building, and be accountable for performance outcomes.

• Generative Engine Optimisation (GEO): Develop and execute strategies to ensure Ruby Labs products and brands are cited, recommended, and surfaced in responses generated by large language models including ChatGPT, Claude, Gemini, and more. This includes building topical authority, optimising for structured data, and identifying how AI-powered search differs from traditional SERP strategies.

• First-Page Domination: Own the mission to dominate the first page of Google for all priority queries across our brands. Design and execute content strategies that consistently produce articles and pages ranking on the first page of Google.

• Link Building at Scale: Build and manage a high-quality, scalable link acquisition programme across all brands.

• Reputation Management & Negative Content Suppression: Lead the effort to identify, monitor, and outrank unfavourable search results across all brand SERPs. Develop proactive strategies to occupy the entire first page of Google with controlled, brand-positive content, reducing the visibility of negative results to zero.

• Technical SEO: Ensure all Ruby Labs websites are technically sound. Including site speed, crawlability, indexation, structured data, Core Web Vitals, and mobile optimisation. When required, collaborate closely with specific product and engineering teams to implement fixes and improvements efficiently.

• Team Leadership: Manage, and develop a small team of SEO professionals. Set clear goals, provide mentorship, review work, and build a high-performance team culture focused on results and continuous improvement.

• Performance Reporting: Define the KPIs and reporting framework for SEO across all brands. Deliver regular performance reports to the leadership team with clear insights, trend analysis, and forward-looking recommendations.

• Cross-Brand Collaboration: Work closely with the marketing, product, and engineering teams across Ruby Labs brands to ensure SEO is embedded into every relevant workstream.

Qualifications

• Search & SEO Expertise

  • Minimum 5+ years of hands-on SEO experience: with a demonstrable track record of achieving first-page rankings for competitive, high-volume keywords across multiple domains or brands.

  • Technical SEO mastery: Deep understanding of crawl architecture, indexation, structured data, Core Web Vitals, log file analysis, and technical site auditing. Comfortable working directly with engineering teams to implement changes.

  • Content strategy for organic growth: Proven ability to design and oversee content strategies that produce rankings. Experience briefing, editing, and quality-controlling SEO content at scale.

  • Link building expertise: Strong experience leading link acquisition campaigns. Ability to build sustainable, scalable programmes with measurable results.

  • SERP reputation management: Demonstrated experience in suppressing negative search results and engineering first-page SERP ownership through a mix of owned, earned, and controlled assets.

• AI & Generative Search

  • Generative Engine Optimisation (GEO): Strong understanding of how large language models consume and surface content, and practical experience on how to optimise for inclusion in AI-generated responses across GPT, Claude, Gemini, and similar platforms.

  • AI tooling proficiency: Comfortable using AI tools for content ideation, keyword clustering, competitive analysis, and workflow automation.

  • Forward-looking mindset: A genuine interest in and understanding of how AI is reshaping search behaviour, and the ability to translate that into concrete strategic actions.

• Analytics & Data

  • Advanced proficiency in SEO platforms (Ahrefs, Semrush, or similar). Ability to extract meaningful insights, identify trends, and make data-driven decisions.

  • Reporting & dashboards: Experience building SEO performance dashboards and communicating results clearly to both technical and non-technical stakeholders.

  • Experimentation mindset: Comfortable designing and interpreting SEO tests, including on-page optimisation experiments, and drawing confident conclusions from data.

• Leadership & Soft Skills

  • Proven track record: You can show us the results. We expect clear examples of SERP wins, link building outcomes, and reputation management successes with verifiable evidence.

  • Leadership & team development: Experience managing or mentoring SEO professionals, with a track record of developing talent and maintaining high team performance.

  • Ownership mentality: You operate as if the brands are your own. You don't wait to be told what to do. You identify problems, propose solutions, and execute with urgency.

  • Communication & stakeholder management: Excellent written and verbal communication in English. Ability to translate complex SEO concepts into clear business language and gain buy-in from cross-functional stakeholders.

  • Highly organised & structured: Capable of managing multiple brands and workstreams simultaneously without losing focus on priorities or quality.

  • Performance-driven: Comfortable working in a results-oriented environment where the expectation is continuous improvement, clear accountability, and visible impact.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Task Assignment

• Second Interview (60 minutes)

• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote

Expert Career Tips for Head of SEO Roles

To succeed in a competitive market as a Head of SEO, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Head of SEO requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Head of SEO position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.