Growth Specialist (Build our in-house growth engine)

Description

Job Overview

• Role: Growth Specialist (Build our in-house growth engine)
• Company: TheFamilyGroup
• Location: Cologne
• Employment Type: professional / experienced
• Category / Department: Online Marketing
• Salary: Competitive / Not Disclosed — confirm during interview
• Key Skills / Technologies: Online Marketing
• Listing Source: Arbeitnow

Job Description

Most performance marketers optimize someone else's machine.

This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.

We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.

We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.

Tasks

• Own and run performance marketing across multiple brands (Meta, Google, TikTok)
• Build a structured testing framework for creatives, hooks, and audiences
• Work closely with brand teams to develop high-performing ad creatives
• Set up and improve tracking & attribution from the ground up (Shopify, GA4)
• Analyze performance data deeply and turn insights into action
• Scale winning campaigns and systematically improve CAC
• Think in funnels and customer journeys — not just channels

Requirements

• Several years of hands-on performance marketing experience, ideally in D2C
• Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have)
• Analytical mindset: you read numbers, draw conclusions, test hypotheses
• Experience with creative testing and iterative optimization
• No fear of ambiguity — you create structure where there is none

Nice to have:

• Shopify experience
• TikTok Ads
• Attribution and tracking setup know-how

Benefits

• Full ownership over something that actually matters
• Direct collaboration with the founders — short paths, real decisions
• Fast learning curve across multiple brands and audiences
• A team that builds, not manages
• Competitive salary + upside potential
• Dynamic, no-corporate environment

This isn't for someone who wants to optimize an existing setup and wait for approvals.

This is for someone who wants to build — and leave a mark.

If that's you: directly.

Find Jobs in Germany on Arbeitnow

Salary & Compensation

The salary for this position has not been publicly disclosed. Compensation is typically determined based on your experience, skills, and interview performance. Use your research on industry benchmarks and the cost of living in the role's location to negotiate effectively.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: On-Site / Full-Time

This is an on-site, full-time position. You will be expected to report to the office or designated work location during standard business hours, Monday through Friday. Some companies offer flexible start and end times or occasional work-from-home days at the manager's discretion. The company fosters a collaborative environment with open workspaces, dedicated meeting rooms, and structured team events.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Initial application screening
2. Recruiter phone screen (motivation, experience overview)
3. Case study or sales pitch exercise
4. Panel interview with the sales or marketing leadership team
5. Culture-fit interview (HR or People team)
6. Final reference checks and offer

Tip: Be ready to walk through past sales metrics, campaign results, or growth numbers with concrete examples.

About the Employer

TheFamilyGroup is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Cologne. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Arbeitnow.

How to Apply & Preparation Tips

To apply for the Growth Specialist (Build our in-house growth engine) position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

Key skills relevant to this role include: Online Marketing. Ensure these are prominently featured on your resume and LinkedIn profile.

Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.