Growth Marketing Manager

Description

Job Overview

• Role: Growth Marketing Manager
• Company: Spire
• Location: Munich, Bavaria, Germany
• Employment Type: Full-Time
• Category / Department: Various
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: Arbeitnow

Job Description

As a core member of Spire's Growth Marketing and Go-To-Market team, the Growth Marketing Manager is responsible for planning, executing, and optimizing go-to-market campaigns, demand generation activations and lead generation programs across Spire's SaaS and Data-as-a-Service (DaaS) product lines, serving both commercial and government markets.

You are a hands-on executor who translates strategy, messaging, and GTM priorities into high-performing campaigns that generate engagement, pipeline, and measurable sales impact. You work at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent. 
This role is execution-focused and impact-driven. You own day-to-day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled. 

Your responsibilities 

Lead Generation & Demand Generation Execution 

• You will plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs. 
• Your responsibilities include:
  • Executing integrated campaigns across digital, content, events, and field activations e.g. inbound/outbound lead gen programs, content syndication, webinar/event-driven demand capture, ABM campaign execution, lead scoring and nurture workflow management, and digital demand generation (paid media, SEO/SEM support, social campaign
  • Supporting product, solution, and partner launches with coordinated GTM execution
  • Translating campaign briefs and messaging frameworks into executable activation plans
  • Managing timelines, assets, and stakeholders to ensure on-time, high-quality delivery 

GTM Coordination & Sales Alignment 

• You will work closely with Sales, SDRs, and Product teams to ensure marketing activation supports pipeline creation and sales execution.
• This includes: 

• • Aligning campaign goals with Sales priorities and target accounts 
  • Supporting MQL to SQL flow with clear handover logic and activation timing 
  • Enabling Sales with campaign assets, messaging, and launch toolkits
  • Collecting sales feedback to optimize future activations 

Content & Asset Orchestration 

• You will coordinate the production and deployment of campaign assets in alignment with brand and messaging guidelines.
• Your responsibilities include: 

• • Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution 
  • Analyzing performance data to identify optimization opportunities 
  • Reporting results and learnings to Growth Marketing and GTM stakeholders 
  • Applying insights to improve future GTM motions and activation frameworks 

Performance Tracking & Optimization 

• You will be accountable for tracking campaign performance and continuously improving results.
• This includes: 

• • Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution
  • Analyzing performance data to identify optimization opportunities
  • Reporting results and learnings to Growth Marketing and GTM stakeholders
  • Applying insights to improve future GTM motions and activation frameworks 

Process & Operational Excellence 

• You help build repeatable, scalable activation processes that increase speed and quality of execution.
• This includes: 

• • Contributing to standardized campaign planning and launch processes
  • Maintaining activation calendars, timelines, and documentation
  • Supporting cross-functional GTM planning cycles and QBRs
  • Ensuring compliance with internal processes and regional requirements 

Desired skillset 

• Hands-on Marketing Activation professional with a strong execution mindset and a bias for action 
• 3–6+ years of B2B marketing experience, ideally in technology, data, or SaaS environments
• Proven track record in executing integrated marketing campaigns and GTM activations, including ABM, paid media, and digital demand capture programs
• Solid understanding of demand funnels, campaign KPIs, pipeline mechanics, and revenue contribution
• Experience with lead scoring frameworks and nurture program design
• Strong project management skills with close attention to detail, timelines, and delivery quality
• Data-driven, pragmatic, and focused on measurable business outcomes
• Experience partnering closely with Sales, SDRs, and Growth or Demand Generation teams
• Comfortable managing agencies and collaborating with cross-functional stakeholders across the business
• Hands-on experience with marketing automation and CRM tools such as HubSpot or Marketo
• Good understanding of SaaS and/or DaaS business models, including subscription and usage-based metric
• Able to thrive in a fast-paced, international environment
• Fluent in English; additional languages are a plus
• Located in Boulder, US 

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.

Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying. #LI-MI1

Find Jobs in Germany on Arbeitnow

Salary & Compensation

The salary for this position has not been publicly disclosed. Compensation is typically determined based on your experience, skills, and interview performance. Use your research on industry benchmarks and the cost of living in the role's location to negotiate effectively.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: On-Site / Full-Time

This is an on-site, full-time position. You will be expected to report to the office or designated work location during standard business hours, Monday through Friday. Some companies offer flexible start and end times or occasional work-from-home days at the manager's discretion. The company fosters a collaborative environment with open workspaces, dedicated meeting rooms, and structured team events.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Resume and application screening
2. Introductory phone or video call with HR
3. Role-specific skill or competency interview
4. Final interview with the hiring manager or panel
5. Reference checks and offer discussion

Tip: Research the company's products, culture, and recent news thoroughly before each interview round.

About the Employer

Spire is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Munich, Bavaria, Germany. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Arbeitnow.

How to Apply & Preparation Tips

To apply for the Growth Marketing Manager position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.