Go-To-Market / Performance / Digital Marketing Manager - SaaS (m/w/d) | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Berlin
• Job Type: Full-Time

Job Description

As part of the CODUCT Group, with teams in Germany and Vietnam, Ainavio GmbH develops fully automated, AI-based SaaS solutions for retail and e-commerce. Our core product is a highly automated Product Information Management (PIM) and Digital Asset Management (DAM) system at affordable prices. We're really taking off, and both our partners and customers love the product.

We offer a hybrid work environment where work culture is open and inspiring, and our product boasts impressive AI features. We're having a blast and are looking forward to your support!

About the Role

At Ainavio, we appreciate things that work — clear communication, thoughtful design, and a team culture where people bring both structure and a positive spark.

Working closely with our CEO as our Marketing Manager, you’ll take ownership of our entire digital presence: LinkedIn, Youtube, Homepage, Websites... You’ll shape how the world discovers Ainavio, build content that tells our story, and grow channels that bring in the right traffic, leads, and awareness.

For this role, we need a native German speaker.

Aufgaben

Your Responsibility

• Own our digital marketing presence across all channels.
• Build and scale content that drives traffic, leads and brand awareness.

What You'll Do

• Plan, produce and manage content across website, social media and video.
• Run and grow our YouTube channel — from scripting to publishing.
• Build and optimize landing pages that convert.
• Maintain and improve our website (copy, structure, SEO).
• Track performance and iterate based on data.

Qualifikation

• Native-level German.
• 3-5 years hands-on experience in digital marketing — content, SEO, video or web.
• A good eye for design and strong writing instincts.
• Structured, creative and able to manage multiple projects at once.

Benefits

• A role with real impact — your work directly drives our growth.
• A company that decides fast, communicates clearly, and values ownership.
• International, supportive colleagues who prefer solving problems over creating them.
• Access to cutting-edge tech, including AI tools.
• Training and development in your field — continuously, not as a one-off perk.
• Team events — digital, on-site, professional, and sometimes just for fun.
• Flexible working hours to keep life and work in healthy balance.
• Hybrid mode (onsite and home office).

With us, you'll find a team that supports each other and pursues its goals together. We value honest communication, pragmatic solutions, and a work environment where you enjoy what you do. Become part of our team and help us shape the future of innovative projects!

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Expert Career Tips for Go-To-Market / Performance / Digital Marketing Manager - SaaS (m/w/d) Roles

To succeed in a competitive market as a Go-To-Market / Performance / Digital Marketing Manager - SaaS (m/w/d), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Go-To-Market / Performance / Digital Marketing Manager - SaaS (m/w/d) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

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The demand for skilled professionals is increasingly borderless. For roles based in Berlin, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Go-To-Market / Performance / Digital Marketing Manager - SaaS (m/w/d) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.