Global Head of Marketing Innovation

Description

Job Overview

• Role: Global Head of Marketing Innovation
• Company: Wolt - English
• Location: Berlin, Berlin, Germany
• Employment Type: Full-Time
• Category / Department: Various
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: Arbeitnow

Job Description

We are seeking a forward-thinking, AI-first leader to shape and drive the evolution of Marketing Innovation across the organization. Sitting within the Marketing function, this role is responsible for defining how AI transforms marketing—from how we plan and create, to how we execute, personalize, and scale.

As Global Head of Marketing Innovation, you will lead the transition from traditional marketing operations and tooling toward AI-powered workflows, agent-driven automation, and intelligent decision systems. You will define what capabilities marketing needs to succeed in an AI-native environment and translate those into clear, prioritized roadmaps in close partnership with Product, Engineering, and Data teams.

This role goes beyond managing technology—it is about rethinking how marketing works. You will act as the primary bridge between Marketing and technical teams, ensuring AI solutions are aligned with business goals, scalable across markets, and embedded into day-to-day workflows. You will also lead a small but high-impact team, including an AI Enablement specialist responsible for driving adoption across the organization.

The role reports directly to the Senior Director of Growth Marketing & Innovation.

What you'll be doing

AI Strategy & Marketing Transformation

• Define and lead the long-term vision for AI-powered marketing, including automation, personalization, and intelligent workflows.
• Identify high-impact opportunities where AI can replace manual work, improve decision-making, and unlock scale.
• Drive the transition from tool-based execution to AI-enabled operating models across marketing functions.

AI Product Thinking & Roadmap Ownership

• Translate marketing needs into AI-driven solutions, including agents, automation systems, and intelligent workflows.
• Own and prioritize the Marketing Innovation roadmap, balancing business impact, feasibility, and scalability.
• Act as the primary DRI within Marketing for AI-related initiatives, managing trade-offs and sequencing.

Agentic AI & Workflow Automation

• Lead the design and deployment of AI agents to automate workflows across creative production, performance marketing, CRM, and localization.
• Ensure solutions are embedded into real workflows—not standalone tools.
• Continuously identify and scale automation opportunities across the organization.

Cross-Functional Leadership

• Partner closely with Product, Engineering, Data Science, and Analytics teams to build and deploy AI solutions.
• Ensure alignment between marketing needs, technical capabilities, and long-term system architecture.
• Influence without direct authority, driving execution through strong cross-functional collaboration.

AI Adoption & Enablement

• Own the global adoption of AI solutions across Marketing.
• Lead and mentor an AI Enablement specialist focused on training, documentation, and day-to-day usage.
• Establish clear processes, playbooks, and best practices to ensure teams effectively leverage AI capabilities.
• Drive cultural change toward AI-first ways of working.

Governance, Quality & Compliance

• Ensure AI solutions meet standards for quality, consistency, and brand alignment.
• Partner with Legal, Privacy, and Engineering teams to ensure compliance with data governance and regulatory requirements.
• Define guardrails, escalation paths, and approval processes for AI-driven workflows.

Vendor & Ecosystem Strategy

• Evaluate and manage external AI tools, platforms, and partners.
• Ensure the ecosystem supports long-term flexibility and avoids unnecessary complexity.
• Maximize value from vendors through structured evaluation and performance management.

Our humble expectations

• 8+ years of experience in product, AI/automation, marketing innovation, or related roles in high-scale digital environments.
• Strong product mindset, with experience translating business needs into scalable technical or AI-driven solutions.
• Solid understanding of marketing platforms and ecosystems (e.g., marketing automation, CRM, mobile attribution, ad tech), with the ability to evaluate trade-offs without needing to be hands-on in system configuration or engineering
• Hands-on understanding of AI capabilities (e.g., LLMs, agents, automation tools) and how they apply to marketing workflows.
• Experience working cross-functionally with Product, Engineering, Data, and Analytics teams.
• Proven ability to operate in ambiguous environments and build structure where none exists.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders.
• Experience building or leading small, high-impact teams.
• Passion for AI innovation and its application to real-world operational challenges.

Nice to have:

• Experience with marketing platforms (CRM, automation, ad tech)
• Familiarity with prompt design, workflow orchestration, or AI tooling ecosystems
• Understanding of Marketing Automation and AdTech systems (e.g., Iterable, Braze, Salesforce, Appsflyer, Adjust) 
• Basic data fluency (e.g., SQL or analytics tools)

What we offer

This is a rare opportunity to get under the hood of a massive growth engine and actually build the tools that make it run. You won't just be managing existing software; you'll be the strategic architect responsible for moving us away from manual, "copy-paste" work toward a smart, automated system powered by AI and real-time data.

You will have the mandate to bridge the gap between Marketing, Product, and Engineering, making sure our tech stack is a competitive advantage rather than a bottleneck. Whether it's building a marketing engine to win back millions of users or launching ML-powered personalization that hits the right customer at the perfect moment, you will be the one making it technically possible.

If you want a high-ownership role where you can solve real structural problems and lead a team of technical experts in a fast-paced, global environment, this is it.

Next steps

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a peer interview and a take-home case study presentation, concluding with a final value-fit conversation.

Find Jobs in Germany on Arbeitnow

Salary & Compensation

The salary for this position has not been publicly disclosed. Compensation is typically determined based on your experience, skills, and interview performance. Use your research on industry benchmarks and the cost of living in the role's location to negotiate effectively.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: On-Site / Full-Time

This is an on-site, full-time position. You will be expected to report to the office or designated work location during standard business hours, Monday through Friday. Some companies offer flexible start and end times or occasional work-from-home days at the manager's discretion. The company fosters a collaborative environment with open workspaces, dedicated meeting rooms, and structured team events.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Resume and application screening
2. Introductory phone or video call with HR
3. Role-specific skill or competency interview
4. Final interview with the hiring manager or panel
5. Reference checks and offer discussion

Tip: Research the company's products, culture, and recent news thoroughly before each interview round.

About the Employer

Wolt - English is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Berlin, Berlin, Germany. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Arbeitnow.

How to Apply & Preparation Tips

To apply for the Global Head of Marketing Innovation position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.