Digital Content Social Marketing Manager | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Position Title: Digital Content & Social Marketing Manager

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Revision:A

Job Category:

Marketing

Primary Site: Other

Exemption Status: Exempt

QMS Impact Category: Indirect

Position Summary

Position Overview

We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASP’s downstream NA commercial marketing team. 

Duties and Responsibilities

Content Strategy & Execution

• Develop and manage a monthly editorial content calendar aligned with business priorities
• Translate internal initiatives (sales, product, events) into external-facing content
• Create high-quality written content, including social posts, campaign messaging, and thought leadership
• This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support. 
• Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc 
• Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social) 
• A/B testing of content messaging to ensure most effective messaging to represent our products and brands. 
• Track and analyze content, build metrics, track and report out via Fortive standards (DVM)

Campaign Management

Social Media Management and Tradeshow 

• Own and manage all company social media channels (primarily LinkedIn)
• Plan, schedule, and publish consistent, high-quality content
• Monitor performance and optimize based on engagement and results
• Report out timely lead capture data from tradeshows and pre/post emails

Cross-Functional Collaboration

• Partner with sales teams, Marketing and Cross-Functional teams to identify customer insights and content opportunities
• Work with internal stakeholders to extract and develop subject matter expertise into content
• Support trade shows and events through pre-, during-, and post-event content

Design & Creative Management

• Work with freelance designers and internal requests from cross-functional team members and corporate-related needs for asset creation (ads, one-pagers, social graphics)
• Develop and maintain templates to streamline content production
• Ensure brand consistency across all materials and compliance/regulatory rules are followed

Performance Tracking

• Track and report on key metrics such as engagement, content output, and campaign performance, organized Content Calendar very important.
• Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development. 
• Ensure files are organized, version-controlled, and delivery-ready for multiple channels and regions. Must be very strategic in helping to plan social-related content.

IPG Content: 

Additional Duties

• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative

Other Duties:

☒N/A

Qualifications

Education:

 High School or Equivalent

 Associate’s Degree

 Bachelor’s Degree

 Master’s Degree

 PhD Degree

Bachelor’s degree in Graphic Design, or a related field, or equivalent experience 

Years of Related Experience:

• 2–6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus)
• Exceptional writing and storytelling skills, strategic planning required
• Experience in B2B or corporate marketing environments
• Strong organizational and project management skills, copywriting
• Ability to work cross-functionally and manage multiple stakeholders (clinical, corporate, marketing)

Qualifications

Required:

Preferred:

• Experience supporting sales enablement or events/tradeshows
• Familiarity with social media analytics tools
• Basic design skills (e.g., Canva, Adobe Express, project management tools, Excel, Word, Hubspot, editorial content calendar)
• Experience managing freelancers or external vendors, leadership, and corporation-related requests

Success Metrics

• Consistent and high-quality content output
• Growth in social media engagement and presence
• Improved alignment between marketing, sales, and leadership
• Efficient use of freelance resources for design
• Contribution to pipeline and brand visibility

Responsibility For Others and Internal Interactions☒N/A

Internal: Global Commercial Marketing, Regional Marketing, Product Management, Communications, Professional Education and Executive Stakeholders

External Interactions ☒N/A

External: Creative and production agencies, digital and print vendors

Physical & Work Environment Requirements Physical Requirements:  The physical demands identified are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this job. While performing the responsibilities of this job, the employee may be required to talk and hear. Work Environment (mark all that apply)  Travel on the Job: 

10-20% ☒ Domestic ☐ International

☒Scheduled Work Hours

☐Shift Work

☐On Call (Call in for Work)Work Locations (mark all that apply)Primary Location: Other 

☐ASP Logistic Center

☐Field Based

☒Work Remotely

☐Irvine

☐Schaffhausen

☐Zug 

☐Other: multiple locations

Approximate Position Requirements

Standing:  0-10%

Kneeling:  0%

Sitting:  Up to 90%

Walking:  0%

Additional Work Environment Requirements ☒N/AEnvironmental, Health and Safety

All managers and employees shall proactively support ASP’s Environmental, Health and Safety (EHS) Policy by providing the necessary resources and giving equal emphasis with other functions such as production and quality. It is the duty of every manager and employee to:

Ensure implementation of safety and environmental procedures, guidelines and standards.

Evaluate employee compliance and enforce established safety and environmental procedures and rules.

Create a safe work area environment, recognize safe activities, and reward good safety performance.

Provide training to employees when:

• Hired
• Transferred
• New substances, processes, procedures or equipment are introduced to the workplace and represent a new hazard

Measure safety performance and hold persons accountable for activities and results.

Ensure that incidents are investigated to determine root cause, and that corrective actions are taken.

Ensure employees wear required protective equipment.

Ensure EHS inspections are conducted monthly and corrective actions are implemented.

Occupational Hazards

Ergonomic Risk:  Low Reproductive Health Risk:  No Concern

☐ Machine Operation

☐ Electrical Hazards

☐ Laser Hazards

☐ Excessive Noise (>85 dB)

☐ Heights (> 6ft) 

☐ Hazardous Chemicals/Fumes

☐ Excessive Dust

☐ Bloodborne Pathogen 

☐ Biohazards (BBP and parts of LAH)

☐ Extreme Heat/Cold

☐ Other Hazards:

n/a Powered Industrial Vehicles (PIV) Operation

☒N/A

☐Forklift

☐Motorized Pallet Jack 

☐Company Vehicle 

Lifting Requirement

☒N/A

Light (0-15 lbs)

☐ Ground to knees

☐ Ground to Waist

☐ Ground to Shoulders 

☐ Ground to Overhead

☐ Waist to Shoulders

☐ Waist to Overhead

Repetitive Hand Motions☐N/A

☐ Twisting Motion

☒ Computer Entry

☐ Simple Grasp

☐ Fine Manipulation

Additional Environmental, Health and Safety☒N/ACompliance

All employees have a duty to comply with applicable laws, regulations, standards, ASP policies and procedures. 

This job description is intended to convey information essential to understanding the scope of this position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the job. 

Signatures☒N/A

This section shall be used for local Government Regulations or Laws which require the job description to be signed by the employee and manager. A scanned copy of the signed document is uploaded into the Learning Management System.

Employee Printed Name
Employee Signature
Date

Manager Printed Name
Manager Signature
Date

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.

Pay Range
The salary range for this position (in local currency) is 61,500.00 - 102,700.00

Expert Career Tips for Digital Content Social Marketing Manager Roles

To succeed in a competitive market as a Digital Content Social Marketing Manager, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Digital Content Social Marketing Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Digital Content Social Marketing Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.