Customer Marketing Manager | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Dataiku is seeking a Customer Marketing Manager to help bring our customer success stories to life and amplify the voice of our Global 2000 customers across the market. Reporting to the Senior Manager of Customer Marketing, this role will be responsible for developing compelling customer content, managing advocacy initiatives, and activating customer proof points across marketing, sales, analyst relations, and corporate communications programs.

This role is focused on execution, content development, and program support within an established customer marketing strategy.

You will work with customers and cross-functional teams to develop customer stories and marketing content for use across campaigns, sales, and communications.

Success in this role requires equal parts content creator, customer advocate, and marketing program operator—someone who can not only develop great stories but also ensure those stories are activated across the business to drive measurable impact.

Key Responsibilities

Customer Storytelling & Content Development

• Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets
• Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation.
• Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives.
• Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance.
• Maintain a pipeline of customer stories aligned to defined content needs and priorities.

Customer Advocacy & Reference Activation

• Support the growth and activation of Dataiku's customer advocacy ecosystem.
• Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors.
• Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities. 
• Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku.
• Track advocacy activity and identify opportunities to deepen engagement over time.

Customer Proof Activation & Business Impact

• Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, andContent teams to deploy customer stories across campaigns, sales enablement, and communications. 
• Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey.

Cross-Functional Program Management & Operations

• Serve as a key liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, Field Marketing, and other stakeholders to align customer marketing activities with business priorities.
• Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, customer permissions, and publication workflows.
• Support the identification and prioritization of customer stories, advocates, and reference opportunities based on strategic business needs.
• Maintain accurate records of customer references, content assets, advocacy activities, and participation history within Champion and related systems, ensuring materials remain organized, discoverable, and accessible.
• Support program reporting, measurement, and performance tracking to help optimize customer marketing and advocacy efforts.

Program Growth & Innovation

• Stay current on customer marketing best practices, advocacy trends, content formats, and emerging technologies.
• Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency.
• Contribute ideas to improve customer storytelling and content formats that strengthen Dataiku's market presence and customer community.

What we’re looking for: 

• Required: 
• 5+ years of experience in customer marketing, content marketing, advocacy, communications, public relations, or related B2B marketing roles.
• Experience creating customer-facing content such as case studies, customer stories, videos, executive content, blogs, or thought leadership assets.
• Strong interviewing, writing, editing, and storytelling skills with the ability to translate complex business and technical concepts into compelling narratives.
• Experience managing cross-functional projects involving multiple stakeholders and competing priorities.
• Demonstrated ability to build trusted relationships with customers, executives, sales teams, and internal partners.
• Excellent organizational, communication, and project management skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Demonstrated ability to incorporate AI-powered tools into day-to-day work, including content creation, research, marketing tools, or project management.
• Preferred: 
• Experience working in SaaS, enterprise software, AI, analytics, data, or technology companies.
• Familiarity with customer advocacy, reference management, or community platforms.

Success in This Role

• Dataiku consistently produces high-quality customer stories that showcase measurable business outcomes and customer success.
• Customer advocates actively participate in strategic marketing, sales, analyst, and event initiatives.
• Customer proof points are effectively activated across campaigns, sales programs, events, analyst relations, and communications initiatives.
• Customer stories contribute meaningfully to awareness, engagement, pipeline creation, sales acceleration, and market credibility.
• Internal teams can easily discover, access, and activate customer references and content assets.
• Advocacy participation and customer storytelling efforts continue to scale while maintaining a world-class customer experience.
• The customer marketing function is recognized as a strategic driver of trust, credibility, customer engagement, and business growth across the organization.

Expert Career Tips for Customer Marketing Manager Roles

To succeed in a competitive market as a Customer Marketing Manager, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Customer Marketing Manager requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Customer Marketing Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.