At XYZ Company, your mission is to drive engagement and achieve daily active user (DAU) targets through the coordination and execution of various marketing campaigns. As part of the 5-person CRM team, you're responsible for:
- Developing and implementing newsletters tailored to the needs of the content and advertising teams, with a focus on enhancing click-through rates.
- Setting up and continuously optimizing automated campaigns such as onboarding, reactivation, and triggered communications, with a primary focus on email, push notifications, and in-app messages.
- Creating segmentations based on interests and neighborhood size to provide a personalized experience for your users, ensuring that the team adheres to established best practices and provides detailed reports on the execution of tests and KPIs.
- Working closely with the Product and Data teams to better understand user needs and implement targeted strategies.
- Collaborating with the team to establish best practices, content, and scheduling.
- Staying informed on the latest developments in the field through regular updates and participation in team discussions.
As a CRM specialist, you should have
at least 5 years of experience in CRM, be adept at using Braze, and have a strong analytical mindset that translates data into actionable insights. You must be adept at planning and executing campaigns, and be familiar with multi-channel journeys and A/B testing. You should also be comfortable with the CRM infrastructure, link tracking, deliverability issues, and tool optimizations.
In return, you'll receive a competitive salary and a supportive, collaborative work environment. You'll have the opportunity to work on a product with social value, collaborate with a talented team, and grow your skills and knowledge in the field. To apply, please visit the following link:
Arbeitnow.
