Description

Job Overview

• Role: Creative Strategist
• Company: RemoteOK Company
• Location: Remote
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: Remote OK

Job Description

Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Next Role

As a Performance Creative Strategist (AppLovin), you’ll be at the forefront of helping us build AppLovin into a scalable customer acquisition channel for our DTC supplements brand.

You’ll own the creative strategy for AppLovin across multiple SKUs, shaping how we test, learn, and scale creative that drives profitable growth. This is not a role attached to a single product pod; instead, you’ll operate at the channel level, identifying what works on AppLovin and translating those learnings into repeatable systems that can be applied across the business.

You’ll work closely with Growth & Creative teams in charge of individual products to develop performance-driven concepts, influence campaign decision-making, and build the creative playbook for a channel we’re looking to grow from the ground up.

Serving a primarily female demographic aged 35–65, you’ll combine direct response thinking, creative testing strategy, and strong commercial instincts to develop ad concepts that improve click-through, conversion, and overall campaign efficiency.

What You’ll Do

Build the AppLovin Creative Playbook

• Lead the development of our creative strategy for AppLovin as a growth channel, establishing the testing principles, creative frameworks, and performance patterns that will shape how we scale.

• Identify what drives success on AppLovin and turn those insights into a repeatable playbook that can be applied across multiple SKUs and offers.

• Help define the role creative plays in campaign performance, and shape how creative and media buying work together to unlock channel growth.

Conduct In-Depth Performance Creative Research

• Dive into winning ad patterns, competitor activity, offer positioning, hooks, visual formats, and messaging angles relevant to paid acquisition.

• Distil learnings into actionable testing hypotheses and creative directions that align with business goals and customer psychology.

• Develop a strong understanding of how creatives should be adapted to suit AppLovin’s environment and performance model.

Execute a Strategic Testing Process

• Build and manage a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations.

• Continuously identify opportunities to refresh, iterate, and scale creative based on performance signals.

• Balance testing velocity with strategic thinking, ensuring we are not only generating new ideas, but learning systematically from results.

Influence Media Buying & Campaign Decision-Making

• Partner closely with media buyers to interpret creative performance and influence campaign decisions based on what is resonating.

• Help determine which creative directions deserve more spend, further iteration, or strategic repositioning.

• Bring a creative lens into campaign planning so that media buying decisions are informed by strong concept logic and testing insights.

Create Concepts That Drive Paid Acquisition

• Develop direct response ad concepts designed to attract attention, communicate value clearly, and drive action.

• Craft ideas that align with different offers, customer motivations, objections, and stages of purchase intent.

• Ensure creative is not just visually strong, but strategically designed to improve acquisition efficiency.

Work Across Multiple SKUs & Offers

• Apply performance creative learnings across a portfolio of products rather than focusing on a single SKU.

• Adapt concepts and messaging to different products, audiences, and commercial priorities while maintaining a disciplined testing approach.

• Help the wider business identify which creative patterns are broadly scalable versus offer-specific.

Optimize Conversion Levers Through Creative Strategy

• Identify bottlenecks in the customer acquisition journey and propose creative solutions that improve performance.

• Test and refine key levers such as hooks, offer framing, problem-solution messaging, proof points, product demonstration, and calls to action.

• Use performance insights to sharpen how we communicate value and reduce friction from first impression through conversion.

How You’ll Succeed

• Build a clear and actionable creative playbook for AppLovin that gives the team a strong foundation for scaling the channel.

• Consistently generate concepts that improve engagement, click-through, conversion quality, and overall campaign efficiency.

• Help turn AppLovin into a meaningful and profitable acquisition channel across multiple SKUs and offers.

• Influence campaign direction through strong creative judgment and thoughtful partnership with media buying.

• Increase creative testing velocity and hit rate by developing repeatable frameworks for ideation, iteration, and scale.

What You Bring

• 5+ years in DTC performance creative, creative strategy, or growth-focused advertising, ideally in direct response environments.

• Strong experience developing ad concepts for paid acquisition channels, with a clear understanding of how creative influences media performance.

• Deep familiarity with creative testing methodologies, including how to evaluate and iterate on hooks, angles, formats, messaging, and offers.

• Ability to think strategically across multiple SKUs and offers, rather than only within a single product lane.

• Strong commercial instincts and the ability to connect creative decisions with acquisition outcomes.

• Experience partnering closely with media buyers or growth marketers to shape campaign direction.

• A sharp eye for what makes performance creative work — from audience psychology and offer communication to clarity, pace, and conversion intent.

• A proactive, builder mentality: comfortable creating new systems, defining best practices, and helping establish a new growth playbook from the ground up.

Salary & Compensation

The salary for this role is not publicly disclosed. Based on industry benchmarks, roles of this type in India or remote-first companies typically offer compensation in line with market rates for the experience level required. We recommend researching platforms like Glassdoor, Levels.fyi, or AmbitionBox to gauge expected ranges before your offer discussion.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: Fully Remote

This role is designed for a fully remote work arrangement. You will have the flexibility to work from any location, provided you have a stable internet connection and can align with the team's core collaboration hours. The company supports remote employees with the necessary tools, virtual team-building activities, and regular check-ins to ensure productivity and a strong sense of belonging. Equipment and home-office stipends may be provided — check the job listing or confirm during the offer stage.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Resume and application screening
2. Introductory phone or video call with HR
3. Role-specific skill or competency interview
4. Final interview with the hiring manager or panel
5. Reference checks and offer discussion

Tip: Research the company's products, culture, and recent news thoroughly before each interview round.

About the Employer

RemoteOK Company is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Remote. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Remote OK.

How to Apply & Preparation Tips

To apply for the Creative Strategist position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

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Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.