Job Overview
Job Description
Headquarters: United States
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
About the Role
Attentive is hiring a Senior Product Marketing Manager to lead go-to-market, positioning, and adoption work for our Data & Integrations Platform. This is a high-impact role responsible for translating EPD’s technical integration investments into a credible enterprise data platform story, data platform positioning, and running the launch and measurement process for strategic Data & Integrations Platform features and partner integrations.
The Data & Integrations Platform is a major company priority. As the Data & Integrations Platform Sr. PMM you will own the marketing strategy and execution that helps Attentive win omni channel consolidation deals, articulate our CDP and integration value, and demonstrate measurable customer impact. The role requires a more technical background and deep cross-functional work with Product, Engineering, Partnerships, Revenue Enablement, Sales, and Customer Success and requires comfort with technical integrations, APIs, and partner GTM.
What You’ll Accomplish
- Own Data & Integrations Platform positioning for enterprise buyers and sellers.
- Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
- Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
- Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
- Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
- Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.
Your Expertise
- Min 5+ years working in product marketing.
- Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
- Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
- Proven ability to translate technical integration capabilities into commercial value and customer proof points.
- Experience building launch processes and running multi-stakeholder GTM cadences.
- Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
- Strong written and verbal communication, organization, and prioritization skills.
- Passion for storytelling and making technical products accessible to commercial buyers
Day to Day
- Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement.
- Develop positioning for data-platform features.
- Partner with Partnerships to scope co-marketing and partner GTM.
- Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform.
- Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive).
- Track and report adoption for Data & Integrations Platform launches.
Nice to Have/Preferred
- Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product.
- Experience working with product and engineering teams on API-first GTM.
- Familiarity with partner ecosystems and partner-led launches.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
US based applicants:
- The US base salary range for this full-time position is $150,000 - $165,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
#LI-AR1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about
AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
To apply: https://weworkremotely.com/remote-jobs/attentive-senior-product-marketing-manager
Expert Career Tips for Attentive: Senior Product Marketing Manager Roles
To succeed in a competitive market as a Attentive: Senior Product Marketing Manager, you need more than just technical skills. Here are some expert strategies to elevate your profile:
- Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
- Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
- Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Attentive: Senior Product Marketing Manager requirements.
- Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
- Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.
Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.
Salary & Compensation
Salary not disclosed; typically competitive for the role.
Work Arrangement
Type: On-Site
Standard business hours at the office.
Comprehensive Application Strategy & Hiring Process
Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:
1. Initial Research & Tailoring
Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.
2. The Perfect Cover Letter
If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.
3. Navigating the Multi-Stage Interview
Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.
4. Post-Interview Follow-Up
Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.
By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.
Typical Interview Process
- Resume screening
- HR call
- Skill interview
- Final manager interview
- Offer
Tip: Research the company's products and culture.
Global Market Intelligence & Relocation Insights
At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:
The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.
Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.
Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.
Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.
Skills & Competency Roadmap for Professional Development
To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:
- Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
- AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
- Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
- Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.
By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.
Apply via JobSetuu
Discover your next career milestone on JobSetuu. This Attentive: Senior Product Marketing Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.
