Associate Director, Marketing – Healthcare Professional (HCP) / Customer Adolescent (age 9-18) Strategy Lead for HPV | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Job Description

Associate Director, Marketing – Healthcare Professional (HCP) Strategy Lead, HPV Adolescent

 

Job Description in Primary Posting Language (Include Requirements for Education, Experience and Skills)

Role Summary:

The Associate Director, HCP Strategy Lead, owns the marketing strategy for the HPV Adolescent HCP segment in alignment with the brands opportunity spaces. This role drives the end-to-end HCP approach - from insight generation to strategy development, path-to-recommendation, and content & channel plans through omnichannel (Sales Force and NPP) delivery - to increase intent to recommend and administer adolescent vaccination in alignment with brand, enterprise, and public health objectives.

The role requires deep expertise in HCP behavior, sales force planning and execution, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns and plans that motivate HCPs to initiate and complete the HPV vaccine series for adolescents. Additionally, this role requires knowledge and appreciation of the U.S. Vaccines stakeholder ecosystem, the interconnectedness of our company's vaccines portfolio of products, buy-and-bill model, commercial offer contracting, and the public health segment.

Responsibilities:

• Develop and execute marketing strategies: Own Adolescent HCP Strategy for the US HPV franchise, including insights, strategic priorities, target-setting and short- and long-term plans. Recommend Adolescent HCP strategic priorities (in collaboration with MPO, to USCL and G9 LT).

• Customer research and insights: Define and set market research objectives and data analyses needs while working with cross-functional teams to identify customer and market trends and insights. Utilize these insights to inform marketing strategies and drive customer engagement.

• Digital marketing: Develop and implement with cross-functional team the digital marketing strategies to engage and educate HCPs, utilizing various digital channels such as social media, email marketing, and content marketing to reach and engage the target audience.

• Collaborate with internal stakeholders: Work closely with cross-functional teams, including sales, market research, analytics, and digital engagement, to align marketing efforts with business objectives. Ensure the sales team is informed, engaged, and motivated to support execution. Partner with the promotion review team to seek guidance and secure approval for marketing content.

• Collaborate with agencies and other external support teams: Work closely with a wide range of agencies and partners to help build insights, develop and test different concepts with the plan of executing go-to-market strategies.

• Budget management: Develop and manage elements of the marketing budget, ensuring effective allocation of resources to achieve marketing objectives and maximizing returns on investment.

• Performance tracking and analytics: Monitor and analyze marketing campaign performance using relevant metrics and tools. Identify areas of improvement and implement optimization strategies to maximize ROI.

• Compliance and regulatory guidelines: Ensure all individual efforts and marketing activities are compliant with industry and regulatory guidelines, as well as our company's policies, standards, and norms.

Education

Bachelor's degree in marketing, business administration, or a related field is a minimum. A master's degree preferred.

Knowledge and Skills:

• Minimum 5 years of experience in marketing, preferably in a customer-focused role.

• Strong understanding of the healthcare industry, including customer behavior and market trends.

• Proven experience in developing and executing successful marketing strategies, preferably in pharmaceutical or related industries.

• Deep knowledge of digital marketing channels and strategies, including social media, content marketing, and email marketing.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Strong project management skills and ability to work effectively in a cross-functional team environment.

• Excellent communication and presentation skills.

• Familiarity with compliance and regulatory guidelines in the healthcare industry.

• Familiarity with the agile marketing process.

Location:

• Upper Gwynedd, Hybrid (3 days on-site per week per U.S. Hybrid Work Model)

• Travel: < 10%

Required Skills:

Budget Management, Data Interpretations, Email Marketing, Go-to-Market Strategies, Marketing Budget Management, Marketing Budgets, Marketing Strategies, Market Trends, Performance Tracking, Regulatory Compliance, Strategic Insights, Strategy Development

Preferred Skills:

Brand Marketing, Brand Marketing, Budget Formulation, Cause Marketing, Channels Marketing, Collaborative Development, Compliance Monitoring, Compliance Reviews, Content Marketing, Customer Marketing, Digital Marketing, Direct Marketing, Healthcare Management, Job Placement, Marketing, Marketing Consulting, Marketing Management, Marketing Operations, Market Research, Performance Management Tool, Policy Compliance, Process Improvements, Process Optimization, Product Management, Product Marketing {+ 8 more}

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

05/16/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Expert Career Tips for Associate Director, Marketing – Healthcare Professional (HCP) / Customer Adolescent (age 9-18) Strategy Lead for HPV Roles

To succeed in a competitive market as a Associate Director, Marketing – Healthcare Professional (HCP) / Customer Adolescent (age 9-18) Strategy Lead for HPV, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Associate Director, Marketing – Healthcare Professional (HCP) / Customer Adolescent (age 9-18) Strategy Lead for HPV requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Associate Director, Marketing – Healthcare Professional (HCP) / Customer Adolescent (age 9-18) Strategy Lead for HPV position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.