Art Director Brand & Concepts | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

About Us

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Art Director, Brand & Concepts is responsible for shaping how Stio looks and feels across every touchpoint from seasonal campaigns and product launches to brand identity, packaging, retail environments, and events. This role partners closely with the Associate Creative Director to develop and execute brand and seasonal product marketing creative that is visually distinctive, emotionally resonant, and deeply rooted in mountain life.

This is a role for a creative who brings both a strong conceptual point of view and the executional range to bring ideas to life at a high level. Someone who can pitch a campaign concept to senior leadership just as confidently as they can translate it into a finished asset, and who is equally at home on location, art directing lifestyle photo and video productions alongside photographers, stylists, filmmakers, models, and athletes.

Your Responsibilities

• Brand Creative & Identity
• Own and evolve Stio's visual identity across brand guidelines, logo systems, typography, color, and design standards
• Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution
• Bring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trend
• Campaign Concepting
• Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director
• Translate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final execution
• Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative
• Balance brand-building ambition with commercial effectiveness and channel realities
• Packaging & Collateral
• Art direct and execute packaging design across product categories, ensuring consistency with brand identity
• Develop brand collateral, hang tags, labels, and print materials that reflect Stio's quality standards and aesthetic
• New Stores & Events
• Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events
• Bring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch points
• Video & Storyboarding
• Develop storyboards and visual treatments for video and motion creative in support of campaign concepts
• Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief
• Cross-Functional Collaboration
• Work closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channels
• Contribute to creative briefs, reviews, and feedback processes — elevating work through clear direction and high craft standards
• Mentor and provide creative direction to internal designers and senior designers
• Manage and direct freelancers, external designers, and creative partners as needed
  
  

Your Skills And Experience

• 7+ years of experience in art direction or graphic design, with a portfolio spanning brand campaigns, identity, and digital creative
• Experience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categories
• Strong visual instincts and a clear, differentiated point of view. You know the difference between work that's good and work that's great
• Experience art directing lifestyle photo and video productions on-location leading shoots alongside photographers, stylists, filmmakers, models, and athletes making clear, confident creative decisions in a fast-moving environment
• Proven ability to concept and lead campaigns from brief through final delivery
• Confident and compelling when presenting creative to senior stakeholders. You can tell the story of your work
• Sharp sense for copy and messaging; you understand how words and visuals work together
• Experienced in storyboarding and developing visual treatments for video and motion content
• Deep understanding of typography, layout, photography, design systems, and brand expression across print and digital
• Demonstrated ability to provide direction and constructive feedback to designers at varying skill levels, with a collaborative mentorship style
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; comfortable with evolving AI creative tools
• Highly organized, self-directed, and energized by building creative in a fast-moving, collaborative environment
• Authentically connected to mountain lifestyle, outdoor culture, and the values that drive the Stio brand
• Commitment to our company mission, vision, and values
  
  

THE FINE PRINT

• Must be able to work in a stationary position 75% of the work day
• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Programs
• 401k with Match
• Generous paid time off policies
• Gear test, perks and more
• Must be able and willing to travel up to 4-6 weeks per year
  
  

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $85,000-$100,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Expert Career Tips for Art Director Brand & Concepts Roles

To succeed in a competitive market as a Art Director Brand & Concepts , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Art Director Brand & Concepts requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Art Director Brand & Concepts position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.