Description

Job Overview

• Source: WeWorkRemotely

Job Description

Headquarters: Austin, TX
URL: https://vidalytics.com

This is not a typical product engineering role, rather you’re gonna be the key technical person, as a fullstack engineer who gets marketing, for the GTM teams @ Vidalytics. Reporting to the CEO who owns these functions. LFG! 

You’ll own tracking, attribution, and all things technical for the marketing and revenue teams.

You will get a crash in marketing, revenue generation, as we’re on the bleeding edge in these regards in many ways. 

These teams move fast, are very data driven and you’d be supported by the larger engineering team, the director of engineering, the director of business intelligence, and other folks from cross-departmental teams. 

We’re Vidalytics.com. A video marketing platform that helps entrepreneurs scale their businesses in the face of bigger, better-funded competitors. We do this with the advanced tools in our video marketing & hosting platform. We’re 9 years old and growing at a sustainable pace each year. And you’re going to be a part of the team that will add a few zeros to that growth rate. 

What You’ll Be Doing (Job Tasks)

• Own, implement and deploy tracking and attribution across our customer journeys  (Webflow, Vercel, JS snippets), backend, and marketing automations  

• Help marketers get vibe coded projects over the finish line, such as landing pages and small apps creation through Claude Code, Codex, etc. 

• Work closely with the CEO (who doubles as our CMO and Chief Revenue Officer) and our Director of Business Intelligence to super charge GTM data insights 

• Translate vague or loosely defined ideas into concrete, scoped tracking implementations

• Build & deploy fullstack steaks to our web app for GTM tests and tweaks we’re testing. 

• Help the marketing team go AI Native, be more technical and self-sufficient. 

• Add backend hooks and logic to capture events and customer actions server-side. 

• Help maintain attribution integrity across touchpoints, including CRM and ad platforms

• Help deploy server side split tests.

• (Nice-to-have) Write SQL queries to explore data and build funnel or campaign dashboards

Requirements

• Fullstack engineer who gets marketing 

• Experience with web attribution practices

• Professional experience with AI tools such as Claude Code, Codex, Loveable, Figma Weavy, etc.

• Know your way around page speed analysis tools to squeeze out every ms of latency

• Experience with n8n, Zapier or similar low-code automation tools

• Experience with marketing funnels, ideally Direct Response as well as Google Tag Manager, Meta CAPI, Google Ads, etc. 

• Solid JavaScript skills, especially in-browser tracking and event handling

• Backend fundamentals: you can hook into backend logic and write some code

• Ability to wrangle 3rd party tools like Typeform, Calendly, Webflow, etc.

• Excellent written and verbal English communication

• Strong sense of ownership and ability to work independently with vague or partial specs

• Comfortable aligning data between frontend, backend, and external systems like HubSpot and Intercom

• SQL experience for ad-hoc queries and funnel validation

• Your working hours need to have a strong overload w/ Eastern US time zone. Can discuss further. 

Nice-to-have

• PostHoq & HogQL experience (this is the center of our attribution)

• Dashboarding/visualization experience with Grafana 

• Familiarity with MixPanel or similar product analytics tools

• Basic familiarity with GCP services

• Exposure to Video Marketing

• Experience with Meta's Conversion API Gateway and Signals Gateway

• Knowing your way around the odd reverse proxy setup (for maximizing accuracy through maintaining 1st party tracking infrastructure)

• GDPR, HIPPA and other regulation knowledge

Our Tech & Tooling Stack

• Frontend: Webflow, React SPA App, custom / Claude Code / Lovable 

• Backend: GCP, PHP 8, Go, Node.js

• Tracking & Attribution: Posthog, MixPanel, GTM, Meta Pixel/CAPI, Google Ads, custom 

• CRM & Automation: HubSpot, Intercom, Chargify, Stripe

• Data & Analytics: BigQuery, MySQL, Grafana, MixPanel, PostHog (for marketing analytics only)

• Widgets: Typeform, Calendly

• AI: Claude, Loveable, Figma Weavy, Midjourney, Perplexity, ChatGPT, Vercel…
  
  

Who You Are (Personality Type)

• You’re a translator between marketing and code: you ask the right questions, fill in gaps, and get things done.

• Biased toward shipping fast. You deliver in small, valuable chunks.

• Breaking down ambiguous requests? Easy. You enjoy untangling marketing noise into technical tasks.

• Self-organized and proactive. You don’t wait for instructions, you move.

• Clear communicator. You explain technical ideas well – written and verbal.

• You measure twice, cut once. Getting it First-Time-Right is your default.

• Direct and constructive. You give and receive honest feedback with care and clarity.

What You’ll Love About Us (Benefits and Perks)

• High performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high performance team that is getting shit done. This is a place to grow and realize your potential, no matter what level you’re at in your career. 

• No office politics. We’re small and flat. There is no bullshit of trying to dance around sensitive topics. Divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals. 

• We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk! Have a vision for the future of the company? I want to hear it! Think I suck at my job? Help me grow! 

• Rest and relaxation. Employees get 20 days of PTO. 

• Professional development. Want to continue your education? Vidalytics pays for classes, conferences, and more.

• You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”

• This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp. 

• Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs that will help us scale, and we’re looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.

Vidalytics’ Values 

(Yes, We’re Actually Serious About These)

Play to Win – We’re competitors. We do what it takes to win. This means that we will fail, we will lose, but we want to do these things fast… because winning only comes after trial and error. Default paves the way to success. Or…  winning is on the other side of mistakes. 

Scrappy  – We’re a startup, it’s chaotic. This isn’t the government. You need to be able to learn fast, move fast and handle it. You need to be able to survive in a scrappy entrepreneur environment. This means often you need to figure it out but yet also not wander in the desert. We will be there with you, but if you want an easy job, go work at the government. 

Meritocracy – The best idea wins, not who it comes from… This means you can be direct & transparent with anyone. Test your ideas starting with analysis, form hypotheses, test small, measure results, iterate, and scale big with data. We can’t have perfect data. So when a decision is made, get on board. 

Own Yourself – We do what we say, and own what we’ve done. Mistakes happen. But the worst thing that can happen is when someone doesn’t own and learn from them. You trust us. We trust you. 

Self Actualization – This is a place for hyper learning. We want to scale. You need to scale with us, this doesn't always mean climbing some ladder, but upleveling skill – closing gaps, growing and being self actualized. 

Conscious Teamwork – No politics. No bullshit. Rather integrity, emotional intelligence, transparency and curiosity. Attack ideas, not people. 

Cheers,

Patrick Stiles

CEO @ Vidalytics

To apply: https://weworkremotely.com/remote-jobs/vidalytics-europe-only-gtm-martech-engineer-growth-attribution-at-video-martech-saas

Expert Career Tips for Vidalytics: [EUROPE ONLY] GTM MarTech Engineer (Growth & Attribution) at Video MarTech SaaS Roles

To succeed in a competitive market as a Vidalytics: [EUROPE ONLY] GTM MarTech Engineer (Growth & Attribution) at Video MarTech SaaS , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
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• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

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The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

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Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
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By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

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