Stripe: Product Marketing Manager, Growth | JobSetuu

Description

Job Overview

• Source: WeWorkRemotely

Job Description

Headquarters: Remote in the US

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe's world-class product and engineering teams.

• Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth.
• Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few.
• Different from many other Product Marketing teams, our team is focused on Stripe's full product portfolio—translating the breadth of what Stripe builds into clear narratives and product experiences across web, dashboard, mobile, docs, and developer tools. Rather than owning individual product launches, our focus is on driving portfolio-level discovery and adoption across the entire user journey.

What you'll do

We're looking for an experienced Growth Product Marketer to help us define and build compelling user journeys for our self-serve customers. You'll partner closely with Growth, Product, and Product Marketing teams to understand the needs of our users—from signup through activation and expansion—and craft messaging and content that drives user education, product adoption, and cross-sell and upsell.

This role is equal parts data-driven and creative. You'll dig into data to understand where users get stuck, then use storytelling and sharp messaging to build experiences that move them forward. You'll work across the full self-serve lifecycle—onboarding, activation, product discovery, and multi-product expansion—shipping programs that directly drive measurable business outcomes.

Responsibilities

• Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption.
• Develop messaging and content strategy for lifecycle touchpoints—including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces—ensuring the right message reaches the right user at the right time.
• Own end-to-end execution of growth marketing programs—write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech and MOPS, and ship globally localized campaigns.
• Serve as a user advocate—deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action.
• Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously—CTR, quality scores, activation rates, conversion—and use data to iterate and improve.
• Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content.
• Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• Data-driven and precise. You're comfortable pulling insights from dashboards and experiments, defining key metrics, and using data to tell the story of what's working and what's not.
• Customer-obsessed. You understand what it's like to be a developer or founder trying to get a product off the ground, and you use that empathy to craft experiences that genuinely help. You're practiced in qualitative research methods—user interviews, survey design, synthesis—and know how to turn what you hear from customers into strategic inputs that sharpen messaging and prioritize programs.
• A sharp, fast writer. You produce polished, compelling customer-facing copy—from email subject lines to value propositions to product education content. You know how to say more with less.
• A strategic storyteller. You know how to build positioning from the ground up—translating product capability into differentiated value for specific audiences. You've developed messaging architectures that hold up across an email subject line, a pitch deck, and a product page.
• Highly organized and execution-oriented. You manage complex programs with many moving parts (legal reviews, localization, MarTech setup, experimentation) and keep everything on track.
• A strong collaborator. You build trust quickly across Growth, Product, Engineering, Data Science, and Marketing teams. You influence without authority and bring people together to ship great work.
• A clear, confident communicator. You write a tight exec update as readily as a customer email. You're comfortable presenting strategy and results to senior leadership, building the narrative that gets stakeholders aligned, and representing marketing's point of view in high-stakes conversations.
• Bias for action. You move fast, test quickly, and don't wait for perfect information. You'd rather ship an experiment and learn than spend weeks debating the plan.
• AI-fluent. You actively use AI tools to accelerate your work—whether that's drafting copy, analyzing data, building briefs, or streamlining operations. You see AI as a way to multiply your impact and are always looking for ways to work smarter.
• Creative and scrappy. You enjoy finding the insight that unlocks a great message. You're as comfortable brainstorming a positioning angle as you are wrangling a spreadsheet of audience targeting parameters.

Minimum requirements

• 5–7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field, with a track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives.
• At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions.
• Comfortable digging into data and surfacing your own insights. SQL knowledge is a plus, not a requirement.
• Demonstrated ability to develop product positioning and messaging frameworks, including strong writing skills and a portfolio of customer-facing content or campaigns, with experience translating technical or complex products into clear value propositions for distinct audiences.
• Experience presenting program strategy and results to senior leadership, with the ability to communicate complex tradeoffs clearly and build alignment across functions.

Preferred qualifications

• Experience working with developer, startup, and SMB audiences.
• Familiarity with experimentation frameworks and growth metrics.
• Experience with marketing automation platforms and growth tooling (CRM platforms, in-product messaging, experimentation frameworks).
• Background in payments, fintech, or infrastructure platforms.
• Experience building or launching mobile marketing channels, including push notifications or in-app messaging—particularly defining message types, cadence, and UX guidelines.
• Experience producing or scaling product video content, ideally using AI-assisted tools or workflows to accelerate production and reduce time-to-publish.

To apply: https://weworkremotely.com/remote-jobs/stripe-product-marketing-manager-growth

Expert Career Tips for Stripe: Product Marketing Manager, Growth Roles

To succeed in a competitive market as a Stripe: Product Marketing Manager, Growth, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Stripe: Product Marketing Manager, Growth requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

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The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Stripe: Product Marketing Manager, Growth position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.