Sr. Director, Field Marketing EMEA | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.

We are seeking a Sr. Director, Field Marketing EMEA to lead enterprise-focused field marketing strategy and execution across EMEA, in close partnership with regional Sales leadership. This role is accountable for pipeline contribution, investment strategy, and operational rigor across key EMEA markets, with a strong emphasis on enterprise revenue growth.

This role, based hybrid in London, is a builder role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature field marketing capabilities across diverse markets. As a senior leader in the Go-to-Market organization, you will define what success looks like for EMEA Field Marketing and contribute to the operating model, team, and programs required to deliver predictable pipeline impact across complex and varied markets. This role reports directly into the VP, Global Field & Partner Marketing.

You will balance global consistency with local market nuance, while serving as a strong voice for EMEA in global planning and prioritization.

What You’ll Do

• Own EMEA field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities
• Lead the team responsible for field marketing, regional programs, and partner marketing across EMEA
• Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration
• Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly
• Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales
• Partner closely with EMEA Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes
• Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to EMEA markets
• Build repeatable field marketing programs and execution frameworks that scale across EMEA markets
• Own EMEA budget allocation, investment prioritization, and ROI accountability across field programs
• Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outcomes
• Lead change through evolving operating models, new processes, and shifting expectations across Marketing and Sales teams
• Ensure consistent execution while allowing flexibility for country- and market-specific needs across a diverse EMEA landscape
• Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities 
• Represent EMEA Field Marketing in global planning, executive forums, and cross-functional leadership reviews, bringing regional insights to influence global strategy
• Marketing investments demonstrably improve pipeline coverage, velocity, and deal progression
• Perform other duties as assigned

You Have

• 12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales motions
• Proven track record of building and scaling field marketing teams, programs, and operating models
• Demonstrated success driving pipeline creation, acceleration, and revenue impact in complex, multi-stakeholder buying environments
• Experience leading multi-layered field marketing teams across regions, ideally including EMEA markets with varying GTM maturity
• Strong data-driven mindset with experience using Salesforce and Tableau or similar platforms for executive reporting
• Ability to navigate ambiguity, competing priorities, and evolving strategy while maintaining momentum and accountability
• Exceptional executive presence and cross-functional leadership skills
• B2B SaaS experience strongly preferred
• Ability to travel within Australia as well International as required
• Legally eligible to work in the UK on an ongoing basis

Perks & Benefits:

• Employer-paid Private Medical and Dental, additional cost for family members
• Monthly contributions toward your pension
• 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
• 20 weeks fully paid Maternity Leave
• 12 weeks fully paid Paternity/Adoption Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
• Teleworking options from any registered location in the UK (role specific)

Get to Know Us:

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. 

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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Expert Career Tips for Sr. Director, Field Marketing EMEA Roles

To succeed in a competitive market as a Sr. Director, Field Marketing EMEA, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Sr. Director, Field Marketing EMEA requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Sr. Director, Field Marketing EMEA position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.