SEO & SEM Specialist – Freelance, Remote | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

SEO & SEM Specialist - Freelance, Remote

Department: Specialized Roles

Employment Type: Full Time

Location: Philippines

Reporting To: Client via Magic

Compensation: $7.00 / hour

Description

About the Client

Our client is a well-established digital marketing agency with multiple locations across the United States, specializing in performance-driven digital strategies. Our client has maintained prestigious partnerships, including Google Partner and Facebook Blueprint certifications, demonstrating their commitment to excellence in digital marketing services. Our client serves various industries, focusing on helping brands dominate their online presence through comprehensive digital marketing solutions.
Why does this role exist?
This position is essential to support the agency's growing digital marketing operations, specifically in managing paid advertising campaigns and SEO initiatives for their diverse client base. The role combines hands-on campaign management with detail-oriented SEO tasks, requiring someone who can maintain high standards of execution while following specific protocols and instructions.

Tasks List

Search Engine Marketing (SEM) Management 

• Manage and optimize Google Ads campaigns
• Execute Facebook and Instagram advertising strategies
• Handle LinkedIn Ads campaigns
• Assist in developing advertising strategies

Search Engine Optimization (SEO) 

• Execute SEO tasks following detailed instructions
• Perform administrative SEO-related activities
• Follow specific protocols for repetitive optimization tasks

Campaign Analysis & Reporting 

• Monitor campaign performance across platforms
• Follow detailed reporting procedures
• Maintain accurate documentation of activities

Administrative Support 

• Assist team members with various tasks
• Follow established processes and procedures
• Maintain organized records of work completed

Requirements

• Proven experience managing Google Ads, Facebook Ads, and LinkedIn Ads campaigns
• Demonstrated ability to follow detailed instructions with high accuracy
• Strong understanding of digital advertising platforms and best practices
• Basic knowledge of SEO principles and practices
• Excellent English communication skills
• Detail-oriented mindset with strong organizational abilities
• Ability to work independently while following established procedures
• Professional attitude with good time management skills
• WFH Set-Up:
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor, and up.
  • Internet speed of at least 40 MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home

What to expect...

Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• Monday to Friday, 8 AM to 5 PM EST (Eastern Standard Time)
• 40 hours a week

Compensation:

• $7 per hour
• No benefits package included

Top 5 Reasons to kickstart your Career Journey with Magic!

Expert Career Tips for SEO & SEM Specialist – Freelance, Remote Roles

To succeed in a competitive market as a SEO & SEM Specialist – Freelance, Remote, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with SEO & SEM Specialist – Freelance, Remote requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This SEO & SEM Specialist – Freelance, Remote position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.