Senior Paid Media Strategist

Description

Job Overview

• Role: Senior Paid Media Strategist
• Company: Advantagy
• Location: Remote
• Employment Type: Full-Time
• Category / Department: Sales and Marketing
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: WeWorkRemotely

Job Description

Headquarters: Sacramento
URL: http://www.advntgy.com

Role Overview

The Senior Paid Media Strategist leads the strategy, execution, and performance of paid acquisition campaigns across multiple client brands, driving measurable growth in pipeline, revenue, and customer acquisition efficiency. This role requires deep expertise across major paid platforms and the ability to translate business objectives into high-performing, scalable campaign strategies.

For highly qualified candidates this role has a clear path to Paid Media Director, with increasing ownership over team leadership, process development, and channel innovation.

Key Responsibilities

Paid Media Strategy & Execution

• Develop and execute paid media strategies aligned to client business goals and revenue targets
• Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and other key platforms
• Design full-funnel strategies across prospecting, retargeting, and conversion optimization
• Lead budget allocation decisions to maximize ROAS and CAC efficiency

Campaign Optimization & Performance

• Analyze campaign performance and continuously optimize toward KPIs (CPL, CPA, ROAS, pipeline)
• Conduct structured testing across creatives, audiences, bidding strategies, and landing pages
• Identify scaling opportunities and proactively adjust strategies based on performance trends

Creative & Funnel Strategy

• Partner with creative teams to develop high-performing ad concepts, messaging, and offers
• Collaborate on landing page strategy and CRO to improve conversion rates
• Ensure alignment between ad messaging, user intent, and post-click experience

Analytics & Reporting

• Translate performance data into clear, actionable insights for clients and internal teams
• Build and maintain dashboards tied to business outcomes, not just platform metrics
• Connect paid media performance to CRM and pipeline metrics where possible

Client & Project Leadership

• Lead client communication, strategy discussions, and performance reviews
• Maintain strong project management practices across multiple accounts (Asana, internal workflows)
• Set quality standards and ensure consistent execution across campaigns

Qualifications

Required

• 5+ years of experience in paid media strategy, ideally in an agency or multi-client environment
• Proven track record managing and scaling campaigns across B2B and B2C environments
• Experience working across SaaS, ecommerce, and/or multi-location service businesses
• Strong analytical mindset with ability to connect marketing performance to revenue outcomes
• Excellent communication skills with ability to present strategy and performance to clients
• Highly organized with strong attention to detail and low tolerance for poor execution

Tools & Technology

Experience with major paid platforms (Google Ads, Meta, LinkedIn), analytics tools (GA4, Looker Studio), and reporting platforms. Comfortable leveraging AI tools to improve efficiency in research, creative iteration, and optimization while maintaining high-quality strategic output. Project management through Asana.

Application Requirements

Applicants should submit:

• Examples of paid media work (campaign strategy, performance reports, or case studies in ENGLISH only)
• A short 1–2 minute recording explaining a campaign they scaled successfully, including what worked, what didn’t, and what they would do differently
• You can submit those including your resume to epak@advntgy.com

To apply: https://weworkremotely.com/remote-jobs/advantagy-senior-paid-media-strategist

Salary & Compensation

The salary for this role is not publicly disclosed. Based on industry benchmarks, roles of this type in India or remote-first companies typically offer compensation in line with market rates for the experience level required. We recommend researching platforms like Glassdoor, Levels.fyi, or AmbitionBox to gauge expected ranges before your offer discussion.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: Fully Remote

This role is designed for a fully remote work arrangement. You will have the flexibility to work from any location, provided you have a stable internet connection and can align with the team's core collaboration hours. The company supports remote employees with the necessary tools, virtual team-building activities, and regular check-ins to ensure productivity and a strong sense of belonging. Equipment and home-office stipends may be provided — check the job listing or confirm during the offer stage.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Initial application screening
2. Recruiter phone screen (motivation, experience overview)
3. Case study or sales pitch exercise
4. Panel interview with the sales or marketing leadership team
5. Culture-fit interview (HR or People team)
6. Final reference checks and offer

Tip: Be ready to walk through past sales metrics, campaign results, or growth numbers with concrete examples.

About the Employer

Advantagy is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Remote. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from WeWorkRemotely.

How to Apply & Preparation Tips

To apply for the Senior Paid Media Strategist position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.