Senior Manager, Customer Marketing | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Role Overview: We are seeking a highly organized, strategic, and execution-oriented Senior Manager of Customer Marketing to lead one of our most important demand generation and client engagement channels.

This role is responsible for overseeing our webinar and CLE program end-to-end — from topic ideation and speaker coordination through event execution, post-event marketing, and performance reporting — while also supporting broader customer marketing initiatives, including serving as the marketing liaison for our Client Advisory Board.

Reporting to the Director of Marketing Programs, this individual will play a critical role in driving marketing-qualified leads (MQLs), strengthening client relationships, elevating thought leadership, and ensuring a seamless customer experience across digital programs.

The ideal candidate thrives in a fast-paced, collaborative environment; is exceptionally detail-oriented; and brings both strategic thinking and operational excellence to complex marketing initiatives.

Key Responsibilities

Webinar & CLE Program Management

• Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up
• Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
• Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
• Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
• Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
• Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
• Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time

Customer Marketing & Client Engagement

• Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
• Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
• Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives

Website & Marketing Operations Support

• Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
• Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications

Qualifications

• 7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles
• Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting
• Experience working closely with subject matter experts to develop and refine presentation content
• Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
• Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana)
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines
• Exceptional organizational skills and attention to detail
• Strong written and verbal communication skills
• Proven ability to build collaborative relationships across internal teams and external stakeholders
• Results-oriented mindset with strong ownership, accountability, and customer focus
• Professional services, legal, consulting, or B2B services industry experience strongly preferred

Location

This is a remote position. Candidates located in or near the Chicago area are preferred, though not required.

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at benefits@axiomlaw.com and include “Applicant Accommodation” in the subject line.

#LI-JO1

Expert Career Tips for Senior Manager, Customer Marketing Roles

To succeed in a competitive market as a Senior Manager, Customer Marketing, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Manager, Customer Marketing requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Manager, Customer Marketing position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.