Senior Designer - Digital & AI (m/w/fd) | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Ratingen
• Job Type: Full-Time

Job Description

Your Mission

You shape how BauWatch shows up visually across Europe. You think digital-first, use AI as a natural part of your workflow, and create design that doesn’t just look good – it performs. This is a hands-on role with real ownership, not just execution.

 

What You’ll Do

• Digital & Campaign Design

• Create high-performing visuals for social, paid ads, website, email, and print

• Design landing pages and conversion-focused assets

• Contribute strong creative ideas to campaigns – not just execution

• Brand & Visual Identity

• Apply and evolve our visual identity across markets

• Ensure a consistent, modern brand presence across all touchpoints

• Raise the bar for design quality across the company

• AI-Driven Design

• Use AI tools (e.g. Midjourney, Firefly, DALL·E, etc.) as a core part of your daily workflow

• Improve how we use AI in design workflows and content production

• Stay ahead of shifts in design and AI – and bring concrete ideas, not just observations

• Content Creation

• Develop visual concepts, graphics, and lightweight motion assets

• Work closely with Content, Performance Marketing, and Product Marketing

• Ownership & Collaboration

• Own design projects end-to-end: briefing, timelines, stakeholder alignment, delivery, and retrospective

• Coordinate with external agencies and freelancers – brief clearly and keep quality high

• Be the design voice in cross-functional projects

• Proactively bring in new ideas, tools, and ways of working

What You Bring

• 3+ years experience in digital and offline design (agency or in-house); B2B is a plus

• Strong portfolio with digital campaigns, branding, and performance-focused work

• Mastery of Adobe Creative Suite and Figma

• Hands-on experience using AI tools in your design process – not at checkbox level

• Solid understanding of performance design, conversion, and UX basics

 

Nice to have

• Motion design (After Effects or similar)

• Experience working across markets or languages

 

Mindset

• Digital-first and curious about new technologies

• You see AI as a multiplier, not a shortcut for thinking

• Hands-on, fast, and pragmatic

• Self-organised and reliable

• Comfortable owning projects, not just executing tasks

• Clear communicator – you don’t disappear when things get complex

• Curious, structured, and a bit impatient with mediocrity

• Very good German and English skills, both verbally and in writing

 

Why BauWatch

• High-growth environment with real ownership – no committee design

• International team across 11 European markets; English-first and genuinely diverse

• Fast decisions, open culture, no corporate layers

• Strong focus on AI and innovation in design – we invest in what’s next

• Flexible hybrid setup

What we offer

• A challenging role in a close knit team of engaged specialists

• All the support you need to be successful

• Competitive salary bench marked to the market

• Dedicated budget for AI tools and design software

• Personal development budget for courses, conferences, and learning

About BauWatch

We are BauWatch – a fast-growing European SecTech company operating in 11 markets. We protect construction sites, energy infrastructure, and critical areas through intelligent, connected solutions.

We move fast, think digital, and continuously improve how we work. Our brand plays a key role in that. Now we’re looking for a senior digital designer who helps us take it to the next level.

Ready to Apply?

Send us

• Your CV

• Your portfolio! Don’t skip it, it matters equivalent to your CV

• Your salary expectations & start date

📩 Ruud Licht (Group Recruitment ----- />📞 +31 6 20172020

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Expert Career Tips for Senior Designer - Digital & AI (m/w/fd) Roles

To succeed in a competitive market as a Senior Designer - Digital & AI (m/w/fd), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior Designer - Digital & AI (m/w/fd) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Ratingen and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Ratingen, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior Designer - Digital & AI (m/w/fd) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.