Senior CRM Designer | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Berlin, Berlin, Germany
• Job Type: Full-Time

Job Description

At Wolt, CRM is one of the key ways we build meaningful, timely relationships with our customers across email, push, in-app, and lifecycle journeys. We're now looking for a Senior CRM Designer to help us raise the quality, scalability, and technical reliability of our CRM creative.

This is a hybrid design-development role for someone who can bridge the gap between high-end visual design and hands-on technical execution. You won't just design CRM assets — you'll build responsive, production-ready emails that can reach millions of customers and render beautifully across major email clients, including Gmail, Apple Mail, Outlook, mobile, and dark mode.

The role is being created to help Wolt move beyond more manual CRM template workflows and improve the quality, consistency, and efficiency of CRM production. You'll help us build better systems, stronger templates, and more reliable execution so our lifecycle communications feel polished, on-brand, and technically robust at scale.

What you'll be doing

• Design visually compelling, on-brand CRM emails and lifecycle communications in Figma.
• Translate Figma designs into responsive, production-ready HTML emails.
• Build clean, email-safe HTML and CSS, including table-based layouts, inline CSS, and responsive structures.
• Ensure emails render reliably across major email clients, including Gmail, Apple Mail, Outlook, mobile environments, and dark mode.
• Bring motion thinking into CRM creative, balancing visual impact with the technical realities of email production.
• Partner with CRM, Marketing, Product, Brand, and regional teams to improve the quality and performance of lifecycle communications.
• Help standardize CRM templates, QA processes, and documentation so teams can move faster while maintaining a high quality bar.
• Test, QA, and troubleshoot emails before launch, ideally using tools such as Litmus or Email on Acid.
• Use performance learnings, A/B test results, and stakeholder feedback to iterate on design systems, templates, and email execution.
• Explore opportunities to use AI and automation responsibly to reduce manual work, improve QA, accelerate production, and scale creative output.

Our humble expectations

Core Requirements

• Proven ability to build HTML emails from scratch, not only design them.
• Hands-on experience with table-based layouts, inline CSS, responsive email design, and email-safe development patterns.
• Good understanding of mobile responsiveness, accessibility considerations, and dark mode optimization.
• Strong experience designing marketing, CRM, or lifecycle emails in Figma.
• Deep understanding of how email design differs from web design, including client constraints, rendering quirks, and technical trade-offs.
• Strong visual design craft, with the ability to create clear, polished, brand-aligned communications.
• A practical QA mindset: you care whether the email works everywhere, not just whether it looks good in Figma.
• Ability to collaborate with marketers, designers, product partners, and technical stakeholders.
• Comfort working in a fast-moving environment where quality, speed, and scalability all matter.
• Curiosity for using AI, automation, or smarter workflows to improve production quality and reduce repetitive manual work.

Nice to Have

• Experience with MJML or similar email frameworks.
• Familiarity with CRM or email marketing platforms such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar tools.
• Experience with A/B testing, lifecycle experimentation, and performance optimization.
• Basic understanding of deliverability best practices.
• Experience creating reusable CRM components, modular email systems, or scalable template libraries.
• Experience partnering with CRM, lifecycle, retention, or growth marketing teams.
• Exposure to localization workflows and multi-market CRM production.

What Good Looks Like

• You've shipped real marketing or lifecycle emails — not just static designs.
• You can move confidently from Figma concept to production-ready HTML.
• You balance visual quality with technical constraints and know when to simplify for reliability.
• Your emails render consistently across major clients, devices, and dark mode.
• You understand why email design is different from web design.
• You bring motion thinking and strong craft, while staying realistic about what works in email.
• You improve the system around you: templates, QA checklists, reusable components, documentation, and ways of working.
• You help Wolt move from manual CRM production toward higher-quality, more scalable CRM creative workflows.

What we offer

At Wolt, you'll join an international marketing organization where CRM plays a key role in how millions of customers experience our brand, products, and lifecycle journeys. This is a new role, which means you'll have the opportunity to shape not only the emails we send, but also the way we design, build, QA, and scale CRM creative across Wolt.

When applying

Please include:

• Examples of emails you've designed in Figma.
• Examples of HTML emails you've built, either live examples, screenshots, or previews.
• Optional: code samples, GitHub links, or examples of reusable email components/templates.
• Optional: examples of how you have improved an email design system, CRM template workflow, or QA process.

Next step

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a peer interview and a take-home case study presentation, concluding with a final value-fit conversation.

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Expert Career Tips for Senior CRM Designer Roles

To succeed in a competitive market as a Senior CRM Designer, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Senior CRM Designer requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Berlin, Berlin, Germany and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Berlin, Berlin, Germany, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Senior CRM Designer position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.